Sign Maker Profile
market with its delightfully light-hearted and insightful personality across the various social media sites.
Jessie Smith, digital marketing director, with The Vampire Rabbit LED neon sign
worked in collaboration with Bartlett ID to create a range of eye catching and stunning signs. This project was heavily LED based, which we have seen surge in popularity over the past year. One of the showstopping signs we manufactured and installed was the Everyone’s A Winner Baby sign, which featured pink LED neon, housed inside a gold powder coated aluminium box with a mesh cage fitted over the top.”
With everything above considered in conjunction with Ellis Signs being heralded as the leading signage company of the North East, it seemed I was in good company to ask if there were any current trends Ellis Signs was noticing within the industry. Jessie answered making note of the rise of LED neon signage: “We have noticed one of the biggest trends recently has been LED neons. They are an ideal, environmentally alternative to traditional glass neon signs. The design possibilities are endless when it comes to LED neon signs, plus they are Instagrammable. We have had several projects where we have manufactured mesh cages to fit over the LED neon signs in order to replicate the retro look of glass neon.”
It was interesting that Jessie brought up the value of Instagramability, given the company’s rising popularity across social media.
Building a social media empire Amassing a following of over 80,000 across the social media platforms Instagram, TikTok, Facebook and X, Ellis Signs uniquely positions itself in the
www.signupdate.co.uk
I was keen to ask Jessie in what ways had this mass following helped and encouraged business at Ellis Signs, to which Jessie explained the correlation between building a strong presence on social media, and being the customer’s first resort. Jessie said: “We have been consistently posting every day on social media for over three years now which has allowed us to build a strong community. Having a strong social media presence has allowed us to be the first port of call for many businesses who in the market for new signage. “A lot of signage companies have a serious, corporate presence within the industry and we like to set ourselves apart by having a more relaxed, friendly approach which can make what is initially a daunting process more enjoyable for the customer.
in-house. Seeing that all of our signage is made in-house can be appealing to customers as it demonstrates how we are able to control every stage of the process.” While the Ellis Signs' TikTok and Instagram accounts post behind the scenes content exploring the varying areas of sign making, with titles such as ‘3D Letter Fabrication’, ‘Vehicle Graphic Installation’, and ‘Flame Polishing Acrylic’, each delving into the intricacies of sign making within that area, they also tell another story. With its myriad of posts showcasing the company’s impressive portfolio of electrifyingly vibrant LED neon signs, Ellis Signs equally puts effort into displaying the beauty and artistry which can be found within signage and sign making. Ellis Signs serves as a perfect example of a company bringing its work to life.
This was also shown when I asked Jessie what her favourite thing about her job was, and she answered: “My favourite thing about my job is being able to create content and share the signage we manufacture at Ellis Signs from beginning to end. I also enjoy communicating with customers and helping them bring their vision to life for their signage.” The essence of bringing something to life is not only deeply rooted in the work of Ellis Signs, but also within the company’s team.
Everyone’s A Winner Baby caged LED neon sign at Olympia Leisure, Scarborough
“Using tongue-in-cheek Instagram captions gives us a relatable image. We also use LinkedIn to our advantage by using personal branding. We always post our completed projects on our company pages, but have found using employee pages have helped reached a wider audience and allowed us to post about all different aspects of day-to-day life at Ellis, from surveying all the way to installation. This also shows that there are people behind the brand and that we are not just a faceless company.”
This linked on nicely to my question of who the content was being tailored towards. Jessie explained: “Through our various social media channels, we reach a variety of different audiences from sign makers to clients. Sharing the behind the scenes of our sign making processes allows us to show that everything is done
Looking to the future With no sign of the company slowing pace any time soon, I ended by asking Jessie where she envisioned the company would be in five years’ time. Jessie explained the company had plans to expand its portfolio, incorporating the latest technologies. She said: “Our development plan includes adding another high street retailer to our business portfolio while continuing a steady growth in sales.
“We are also continuing to expand our in-house operations by using the latest manufacturing methods and state-of-the-art technologies, with our latest addition being a fibre laser cutter, allowing us to control all the manufacturing processes in-house. Plans are also in to add extra 2,000sq ft additional assembly area to cater for our upwards trajectory winning big clients.” After listening to the company’s mapping of its goals for the short-term future, it was clear to see the company is destined for long-term prosperity.
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