People News
Andrew Foster appointed as Wildstone’s group partnerships director
W
ildstone has announced the promotion of Andrew Foster to the
newly created position of group partnerships director.
Mr Foster, with more than 25 years’ experience in the OOH industry, was previously partnerships director, having originally joined the company as development director in 2021. In his new role, Mr Foster will sit within the company’s leadership team and will focus on growing its international relationships. Mr Foster recently negotiated a partnership with UAE-based Multiply
Jonas Fjeld
Media Group (MMG), who has the exclusive right to operate premium OOH sites acquired by Wildstone from TfL early last year.
Mr Foster said: “In this position, I’ll be focused on expanding partnerships across global territories, building on the strong foundations already in place. My goal is to spread the Wildstone message worldwide, encouraging new companies into the UK with our world-leading digital OOH portfolio, as well as replicating the latter in new territories.”
Damian Cox, global CEO and founder of Wildstone, said: “I am delighted to welcome Andrew to the group
Andrew Foster
leadership team. He’s proven an enormous asset since joining Wildstone and I can’t think of anyone more experienced or passionate to play such a leading role in our ambitious global growth plans.”
PPDS appoints Jonas Fjeld as Norwegian country sales manager
P
PDS has announced the appointment of AV professional Jonas Fjeld to lead its next wave of growth in the Norwegian market, as county sales manager.
Mr Fjeld brings more than 10 years of hands on, top tier AV/IT knowledge and experience, and throughout his career, he has built strong relationships across the channel, including distributors, integrators, consultants, and end customers. Mr Fjeld will take ownership of the commercial strategy for PPDS in Norway, focusing on expanding distributor partnerships, increasing visibility, supporting partners, and driving market share growth.
Discussing his appointment, Jonas commented: “I am excited to seize this opportunity to join such a flexible and forward-thinking company with
a great team. I believe that, with my skillset and understanding of the market, backed by the incredible portfolio of Philips Professional Displays and associated software and solutions, together we can achieve great things.”
Roeland Scholten, PPDS sales director for Benelux and Nordics, added: “Jonas has an impeccable background, working at some of the industry’s most established manufacturers and distributors, and has demonstrated from day one that he is the right fit for PPDS, sharing our values and ambitions. I am delighted to welcome Jonas to the team.”
S
apphire Signmakers is proud to announce the promotion of Chloe Dearing to contracts manager, recognising her outstanding contribution since joining the company in early 2024. Ms Dearing first joined Sapphire as
Sapphire Signmakers promotes Chloe Dearing to contracts manager Chloe Dearing
a project coordinator, supporting the large-scale Tesco/The Entertainer roll-out and helping coordinate one of the company’s major retail signage projects. From the beginning, she demonstrated exceptional organisation, commitment, and attention to detail, and over the past year, Ms Dearing has shown continued growth.
www.signupdate.co.uk
This promotion comes after the continued development of Ms Dearing’s skills, support of the wider team, and ensure projects are delivered to the highest standard for our clients. Her promotion to contracts manager reflects the dedication and professionalism she brings to every project.
The company has said it is proud to see talent grow within the team, and Chloe’s progression is a great example of the opportunities available when people show initiative and commitment.
Sapphire Signmakers added: “We’re excited to see what’s ahead for Chloe in her new role – keep an eye out, she has some big projects coming next.”
March/April 2026 | 19 |
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