Industry News
System1 unveils top 10 best ranked out-of-home advertisement campaigns
C
adbury’s, Jaffa Cakes, and KitKat are among the brands rated best at
out-of-home advertisement, according to marketing platform System1.
Using its ‘Test your Ad’ platform, the company has unveiled the top 10 UK OOH adverts ever tested. Cadbury’s featured twice in second and eighth place while other confectionary brands, like Pringles and Cornetto also featured.
The top 10 were listed as:
1. Andrex ‘A Little Love Goes a Long Way’ (5.9 Stars).
2. Cadbury’s ‘Secret Santa’ (5.5 Stars).
3. Minute Maid ‘The Open Billboard’ (5.2 Stars).
4. Jaffa Cakes ‘We’re a Cake You Biscuit’ (5.0 Stars).
5. WWF ‘Prescription for Nature’ (5.0 Stars).
6. KitKat ‘Have a Break’ (4.6 Stars). 7. Cornetto ‘Surf’ (4.2 Stars). 8. Cadbury’s ‘Caramilk’ (4.2 Stars). 9. Pringles ‘Let’s-a-go’ (4.2 Stars).
10.Walker’s Shortbread ‘A Wee Bit of Scotland’ (3.8 Stars).
The platform used to find these results predicts the long-term brand building potential of creatives based on their capacity to evoke strong, positive emotions.
A score of 5.0 Stars or above indicates a high emotional response and is considered ‘exceptional’. The average rating for OOH adverts is 2.2 Stars. Andrew Tindall, SVP partnerships, System1, said: “Outdoor is having a moment. Les Binet recently revealed it’s now outperforming TV for reach, yet many brands still treat it as an afterthought.
“Because reach means nothing if people don’t feel something or remember who the ad was for.
Jaffa Cakes ‘We’re a Cake You Biscuit’ Andrex ‘A Little Love Goes a Long Way’
WWF ‘Prescription for Nature’
“It’s the kind of insight that will make you completely rethink your creative approach”.
The list comes after it was announced that OOH spending surpassed £31 billion for the first time.
FASTSIGNS Sheffield celebrates 30 years in business
consistency over the decades. It was fantastic to celebrate this milestone with so many of our customers, partners and colleagues; people who have supported the business and been part of its journey. Including many of the community who have warmly welcomed me into the centre over the last year.
FASTSIGNS Sheffield marks 30 years in business T
o mark three decades in business, FASTSIGNS Sheffield held a special celebration evening. The anniversary celebration, held at the centre on Old Station Drive, brought together customers, colleagues, suppliers and partners from across the region to reminisce on three decades of
www.signupdate.co.uk
local partnerships, visual innovation and community collaboration.
The evening also celebrated the first anniversary of Martin Slater taking the reins of the business.
He said: “Reaching 30 years is a huge achievement and a real reflection of the team’s hard work, quality and
“Since taking on the role, I’ve been proud to build on the foundations laid out by previous owners Garth and Paul Allison, working alongside an incredibly dedicated team who care deeply about delivering great work for local businesses. From designers and production specialists to customer service and installation experts, it’s very much a team effort. As we look to the future, our focus is on innovation, continued investment and working even more closely with the Sheffield business community. We’re excited about what’s next.”
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