PHAM NEWS | APRIL 2024 32 Radiators&Towel Warmers


The sky’s the limit on style and design


The options available when it comes to choosing a heated towel rail continue to grow, with more styles, shapes and sizes enhancing the benefi ts off ered as part of evolving manufacturing techniques that deliver better heating comfort and capacity, as Chris Harvey from Stelrad explains.


T


he market for decorative and designer towel warmers has seen signifi cant growth


over the past decade, with over a million units sold annually. These heating appliances, traditionally used in bathrooms, have now become common in bathrooms, en-suites, and kitchens. The earliest special radiators


for bathrooms were the traditional chrome towel rails, many available from the DIY sheds, many of which were the source of huge disappointment as they certainly warmed the towels but didn’t have the oomph to heat the room. As with all radiators, the secret such as it is, is that the radiator needs to be sized correctly to heat the room adequately. Manufacturers have now


introduced improved designs that distribute warmth more eff ectively with a large selection of designs, fi nishes, and colours, providing customers with ample options. As far as Stelrad is concerned, it’s a niche market


Chris Harvey Head of marketing at Stelrad Group


we are taking very seriously and the range of radiators for the bathroom, kitchen and wider living spaces now available has seen the advent of a wider range of specialist decorative and designer radiators and towel warmers than the company has ever off ered before. Customers can also choose


Manufacturers have introduced


improved designs that distribute warmth more effectively, with a large selection of designs and finishes


from more materials too, such as the arrival of a range of stainless-steel designs, and a wider range of fi nishes. With polished and brushed stainless steel and a selection of coloured radiators, with many of the coloured radiators in stock and available within 72 hours of order, it adds to the choice available to householders, interior designers and installers. It’s a far more sophisticated market than even a couple of years ago, with well-priced, multiple sized off erings to match almost any décor and any size room with ease. There’s a wide range of options


now available in anthracite grey, which can blend well with other décor and add that additional style to many bathrooms and kitchens. The addition of an attractive metallic radiator to a traditional black and white monochrome style can really add that luxurious look.


Pick a colour The options available for the kitchen and wider living spaces around the home allow for radiators where the colour compliments or contrasts with other décor and fi ts in with the trend for vertical radiators around the home, slotting in well in nooks and crannies and on smaller walls where a horizontal radiator would not provide the levels of heat usually needed from a radiator. A bright blue or red Caliente


tubular radiator can be something of a focal point in a kitchen or kitchen diner whilst the stunning Swing provides a talking point wherever it’s installed. The Concord towel rail


 The Electric Fantaisa is available in white or anthracite


 The Cobalto with a fan heater at the base with manual control over the fan heater, the towel rail, or both together


is growing in popularity with a range of sizes available too. The selection available quite simply changes the look of a bathroom or kitchen, proving that a radiator can be a centre point of the décor rather than simply a heating appliance.


Stelrad goes electric We have recently launched a series of electric radiators to feature alongside our wet heating system ranges with a wide selection of electric towel rails now available from stock. The new range includes


a number of exciting new products – like the Stelrad Electric Agata and the Agata E-Flow – a straight, fl at tube towel rail design, featuring fi ve banks of three tubes with spaces between each bank, available in three sizes in both white and anthracite grey. It combines modern design with functional heating and energy saving features. The E-Flow towel rails in the range feature a fan heater at the base of the towel rail and include manual controls for individual use of the towel rail or the fan heater, or both together as a three in one unit.


Light materials On the aluminium front, there’s the Stelrad Electric Alu Simple Dry and Simple Fluid – available in three sizes in either white or anthracite grey. The matching colour digital thermostat is included with each model along with a remote control. It’s a sassy design for any style room – that looks at home in any surroundings.


And the Stelrad Electric


Cobalto and Cobalto E-Flow – a trendsetting fl at tube towel rail combines captivating good looks with exceptional heating effi ciency and off ers a sensational solution for heating in the home. An answer to those selection headaches when seeking a modish addition to the home’s décor, the Cobalto is simply stunning. As with the Agata, the Cobalto E-Flow towel rails feature a fan heater at the base of the towel rail and include manual controls for individual use of the towel rail or the fan heater, or both together as a three in one unit.


And fi nally.... Not to be overlooked there is the Electric Fantasia a mirage of a tubular towel rail – available in white or anthracite to match or contrast with colour schemes and designs in the home. The Stelrad Electric Series provides a range of exciting new options where direct electric heating is the chosen option for a home. ◼ phamnews.co.uk/424/43


CUT TO THE CHASE


 Over 1 million decorative and designer radiators are sold annually in the UK


 Metallic fi nishes are a good addition to monochrome décor, adding a bright focal point


 Towel rails can be a quick solution to changing the look of kitchens and bathrooms


 The electric radiator market is growing and some can be supplied with a fan heater to enhance its ability to warm up the room quickly


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