PHAM NEWS | APRIL 2024 30 Radiators& Towel Warmers


New designs off er business opportunities


With a wide choice of imaginative colours and new eye-catching designs, installers shouldn’t miss the opportunity to persuade their customers to upgrade their old heat emitters, says Spencer Clark.


M


ore often than not, homeowners look to replace radiators


when they are renovating, or their radiator is not working as effi ciently as it should. Either way, this presents an opportunity to not just approach it as a standard like-for-like fi t. With so many colours and styles available, there is plenty of opportunity to upsell by suggesting a designer alternative. This can have a dramatic impact on the overall aesthetic of a room, as well as serve its functional purpose. Today, there are models


available that suit every taste, whether the homeowner’s property is contemporary or traditional. Homeowners are not necessarily aware of the wide range of options available so often don’t think beyond standard white radiators, but now many leading manufacturers off er a wide range of colour options that suit any interior theme, whether it be neutral, bold, bright or dramatic. In fact, at The Radiator


Company many of our radiators are available in over 188 RAL colours in addition to 10 classic cast iron colours, which are specially selected colours to refl ect the heritage and traditions of cast iron from Victorian times to the modern day. Two other exquisite alternatives are Industrial and Burnished Finish, a process that involves multiple stages and is created by hand in the UK. Darker shades have been


popular in more recent years such as anthracite or black for evoking a luxurious, timeless feel, and choosing a radiator in these hues can enhance a scheme looking to achieve this. What’s more, matching the colour of the radiator to the wall and skirting colour is also a popular choice and creates a


appear higher than they are. In small spaces, this radiator format helps maximise the use of the vertical wall space available. There are also models available that off er an ultra slim profi le without compromising on heat performance – here the radiator does not require a deep footprint where fl oor space is at a premium. The type and fi nish of a


radiator can also be dictated by the style of the house. For example, in a period restoration, cast iron radiators are often a must. At The Radiator Company, we off er seven designs which include both classic column designs in addition to decorative classics that incorporate tasteful scroll- work.


The Ancona 3 column (9 section) vertical radiator in Matt Ochre


Spencer Clark Specification sales manager at The Radiator Company


Towel rails If it is a towel rail that your customer is looking to replace, colour and shape also extend to this product. Bathrooms should exude relaxation and the towel rail selected should help achieve this. Gone are the days when all installers had to off er were the standard white or chrome ladder rails. At The Radiator Company, we


Matching the colour of the radiator to the wall and


skirting colour is a popular choice and creates a clean, uniform finish


The Ledbury cast iron radiator is available in over 180 RAL colours


off er a wide range of options to help create a coordinated fi nish in the bathroom. For example, matt black and brass fi xtures and fi ttings are a popular choice and these can be paired with towel rails to match. Alternatively, the towel rail could be matched to the colour of a vanity unit. In terms of towel rail types,


there is an extensive choice available too including both vertical and horizontal options, ones that are fl oor mounted, and ones that incorporate mirrors. In addition, along with standard rails that form part of an existing central heating system, there are options for both electric and dual fuel too.


clean, uniform fi nish. Colour blocking has also been a trend in recent years, particularly to highlight special features or to enliven the room, whether by using contrasting and bright colours to inject playfulness and joy to the scheme, applying soft and soothing pastels, or a mix of tonal colours to create a calm ambiance.


Space saving Alongside colour, a radiator’s confi guration is another great way to make the most


of a room. Choosing sectional radiators gives you real fl exibility in terms of the combinations of widths and heights available, meaning you can size according to the space available, maximising a room’s potential. A vertical model could be


an ideal option in hallways and when fi nished in a colour that complements the overall scheme, it can create a great fi rst impression. What’s more, vertical lines lift the eye upward, making ceilings


Extra revenue All too often, it is easy to replace a customer’s radiator/ radiators like for like. However, this is a really missed opportunity. Installers are in the ideal position to help provide advice on alternative options available that customers may not be aware of. Not only does this provide your customers with even more confi dence that you are providing the very best product to meet all their needs – both functionally and aesthetically – but this is also a great way to provide more revenue in your business through upselling. ◼ phamnews.co.uk/424/42


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48