News Hammer Distribution and Seceon launch Sensra
HAMMER DISTRIBUTION has launched Sensra, a new managed security service developed in partnership with cybersecurity vendor Seceon. Delivered via Hammer’s Security Operations Centre (SOC) in Basingstoke, UK, Sensra provides continuous threat detection, incident response and compliance support for organisations across the UK and Europe. Sensra integrates telemetry from logs, identities, networks, endpoints, cloud and applications, applying Seceon’s AI/ML- powered aiSIEM and aiXDR platforms to detect and respond to threats in real time. The service is designed to help partners and customers consolidate legacy tools, reduce cyber risk and address the shortage of skilled security professionals. Geoff Towns, Head of Services at Hammer Distribution, said the service offers “enterprise-grade security outcomes without the cost and complexity of building a SOC,” while Seceon CEO Chandra Pandey described the partnership as a scalable model for modern SOC operations.
Key Features of Sensra: • 24×7/365 monitoring and response from a UK- based SOC • AI/ML-driven analytics across on-prem, cloud, edge, IoT and OT environments
• Support for compliance and reporting aligned with regulatory and cyber-insurance requirements
• Partner-first delivery model enabling resellers and MSPs to offer managed security without upfront infrastructure investment
• Structured onboarding with defined playbooks, SLAs and continuous optimisation. Sensra builds on Seceon’s growing footprint in the UK and EU, where its platform is actively used to block malware, ransomware and advanced threats targeting hybrid and multi-cloud environments.
Netgear launches partner programme to empower SME enablement Hobday explained that the
NETGEAR has launched the Netgear Drive Partner Success programme, a reimagined global initiative designed to strengthen collaboration, simplify engagement, and expand enablement for channel partners. The programme marks a strategic shift in Netgear’s enterprise focus, offering integrators, managed service providers (MSPs), and value-added resellers (VARs) streamlined tools, enhanced support, and expanded go-to-market resources. Under the leadership of President and GM Pramod Badjate, Netgear Enterprise continues its mission to deliver simplicity, reliability, and cost-effectiveness for
small and medium enterprises (SMEs). “The goal of our Drive Partner Success programme is simple: make it easier for our partners to succeed and grow,” said Badjate. “Partners are the centre of everything we do, and Drive will equip them with the tools, training, and support they need to accelerate business opportunities and revenue growth.” The Drive Partner Success programme introduces a three- tier structure — IGNITE, APEX, and APEX MSP — tailored to reflect partner capabilities and service models. Each tier offers differentiated benefits based on partner investment, customer impact, and certification milestones. Jordan Hobday, Netgear’s Channel Lead, emphasised
the programme’s alignment with partner needs: “We’ve built Drive to be a one-stop shop for our partners, from deal registration and marketing content to co-funded campaigns and technical support. It’s all about making it easier to do business with Netgear.”
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programme was developed in response to direct feedback from MSPs and channel partners: “Partners told us they needed simplicity, profitability, and support. Drive delivers an everyday right price, next-level marketing content, and a centralised portal to manage everything from certifications to customer success stories.”
Drive is designed to help partners serve SMEs with enterprise-grade solutions that are affordable, easy to deploy, and simple to manage. Hobday noted: “SMEs often face a
choice between over-complex, expensive networks or risky, unreliable setups. Netgear fills that gap with secure, high-performance products that don’t require heavy licensing or support fees.” The APEX MSP tier, in particular, focuses on service excellence, requiring partners to demonstrate customer success, maintain certifications, and undergo annual audits. “We’re not chasing volume, we’re investing in quality,” Hobday added. “We want partners who can deliver a great experience for the end customer and grow with us long-term.” Drive will roll out globally, with all partners gaining access to the new Partner Portal featuring the latest portfolio, technical documentation, and sales and marketing resources. Existing partners will transition to the new programme by 1 January 2026, with training materials and certification content available now.
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