Communications PLUG IN, POWER UP
Thea Sztejka, Managing Director at BT Wholesale, explores how APIs are reshaping operational efficiency and customer experience. Far from being just technical connectors, APIs now act as strategic enablers, automating workflows, accelerating service delivery, and unlocking real-time insights. Sztejka highlights how BT Wholesale leverages APIs to streamline provisioning, reduce friction, and empower partners to deliver more responsive, personalised solutions at scale.
A 44 | November/December 2025
pplication Programming Interfaces (APIs) have become integral to today’s technology ecosystem. Tink of an API like a waiter
in your favourite restaurant. You, the customer, simply tell the waiter what you’d like from the menu; that’s your request. Te waiter then relays your order to the kitchen, the system behind the scenes, where the chefs get to work. Once your meal is ready, the waiter returns and delivers it to you; that’s the response. Te whole process seems
effortless, but it’s the waiter who ensures everything runs smoothly. Now imagine if there was no waiter: customers
shouting orders across the dining room to busy chefs, instructions getting lost, meals arriving late, or not at all. APIs save us from that chaos, keeping the process smooth, accurate and efficient. Tey provide a gateway between systems, enabling applications to talk to each other and exchange information instantly.
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