Storage ACHIEVING DATA RESILIENCY
Anton Shelepchuk, VP of Worldwide Sales at Nakivo, looks at how resellers can support customers in protecting cloud backups.
C
loud backup has become widely adopted by businesses of all sizes across diverse industries, even as the risks of cyberattacks targeting
this environment continue to grow. Tankfully, as these threats intensify, so does solution development. Resellers can play a pivotal role in uplevelling data protection when discussing cloud backup strategies and the latest available solutions with customers. Tis article explores how channel partners can leverage their position to significantly ‘raise the bar’ for customers when it comes to data resiliency in the cloud, while simultaneously enhancing the value of the channel business proposition. Backups in the cloud are increasingly exposed to
serious risks, with cyberattacks and human error standing out as key challenges. Vulnerabilities, phishing schemes, and insider threats are major contributors to data breaches, which can result in substantial financial losses and damage to organisations’ reputations. Additionally, poorly configured cloud settings and unsecured APIs create openings for potential exploitation. Terefore, data protection will always be a top priority for cloud environments, having a massive impact on businesses across various sectors, driven by ongoing and ever more sophisticated cyberattacks. Te channel can play an integral role as ‘educator’ in
cloud backup, serving as the link between cloud service providers and end-users. Resellers bring expertise, deliver personalised solutions, and offer essential support to ensure businesses successfully implement and optimise their cloud backup strategies. VARs can also play a key role in informing customers on data protection regulations when it comes to cloud storage.
34 | November/December 2025
The threats to cloud backup Many organisations wrongly assume that cloud-stored data is automatically safeguarded, but protecting digital assets and preventing unauthorised access is actually the responsibility of the business rather than solely the cloud provider. Resellers can play a vital role by educating customers on the potential risks and offering support in building strong data protection strategies. Organisations must safeguard their cloud data against
threats like ransomware attacks, where data is held hostage, oſten leading to costly ransom demands. One specialised type of ransomware, Ransomcloud, specifically targets cloud platforms. Additionally, the rise of AI-driven attacks and deepfakes in social engineering poses further threats to cloud security. Cloud’s broad accessibility can expose organisations to
increased risks, such as a disgruntled employee accessing and deleting sensitive files, recoverable only via backups. Accidental data deletion also remains a leading cause of business data loss. Data breaches in the cloud can result in severe
reputational, financial, and operational repercussions for businesses. Te impact includes: lost revenue, legal and penalty costs, compliance violations, increased cyber insurance premiums, and loss of customer loyalty, with significant detriment to brand trust. Te consequences of cloud security breaches can be devastating for businesses, potentially causing operational disruptions and downtime.
Sector trends and shifting customer demand As increasing numbers of businesses rely on cloud-based solutions, some potential developments will shape the
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