thebiginterview Tier-1 channel partners have access to the credit on account feature
with Lenovo, which they can offset against other open invoices and solutions with Lenovo. Also, for channel partners working with global account customers, Lenovo ARS is available in 48 countries across North America, Asia Pacific, EMEA, and Latin America.
Are there incentives or programmes to help partners scale this offering? Absolutely. Trough the Lenovo 360 framework, we’ve made it easier for partners to access incentives and growth pathways across AI, services, and data management. Tese combine financial rewards with training, accreditation, and business development tools, basically everything partners need to expand their reach and grow sustainably. Our investment in the channel is ongoing, ensuring partners have
the flexibility and support to meet changing customer demands and capture new opportunities.
carbon impact of packaging on the energy ratings of individual devices. It also includes details on the effect of CO2 Offset Services, showing how customers can compensate for emissions at every stage of the device lifecycle through verified climate action projects. Business leaders can view all their enrolled Lenovo devices,
complete with detailed information, and customise Product Carbon Footprint data to reflect real operating conditions.
What role do Certified Refurbished Devices play? For customers who want a purchase option that is budget-friendly and also supports a more sustainable future, Lenovo partners can offer Lenovo Certified Refurbished devices as an option. Certified Refurbished Devices are growing in importance in Lenovo’s channel strategy and are set to continue to do so. Partners can offer refurbished PCs, all rigorously data-sanitised
and tested to ensure they work at a high level - that cater to customers’ different computing needs. Te Lenovo certification is only available to Lenovo, and our devices use Lenovo parts and carry a manufacturer’s warranty, meaning that customers can work with channel partners knowing that they can receive industry-leading and OEM-certified quality devices that will deliver for their business.
How are asset recovery and CO2 offset services being operationalised? Channel partners can offer Asset Recovery and CO2 Offset Services as easy attachable service offerings within the device lifecycle and can quote these services alongside hardware sales. With access to Lenovo’s broad portfolio of sustainability-focused services, partners are well- equipped to meet growing customer demand for IT circularity and responsible lifecycle management.
www.pcr-online.biz
What metrics or KPIs should resellers use to demonstrate the value of circular IT to their customers? Resellers should demonstrate both the cost and carbon benefits of circular IT. With TruScale Device as a Service (DaaS) for Sustainability, organisations can cut device-related costs by up to 35%, while also extending device lifespans. In fact, 57% of DaaS adopters report a lower cost per seat. We also see that extending devices’ lifecycle through refurbishment has a huge carbon impact. We are currently modelling this and will publish verified LCAs in the coming months to allow our customers to better measure the actual impact of certified refurbished devices on carbon emissions. We are also seeing businesses that adopt the service oſten achieve
IT maintenance savings of 10-40%, showing how circular IT delivers measurable impact across cost efficiency, performance, and sustainability. More broadly, we’re seeing enterprises rethink the entire way they
manage IT, with a new focus not just on performance but on purpose. Our service offers modular options at every stage of the device lifecycle to help businesses of any size reduce e-waste, manage footprint, measure impact, and recover value, ranging from the Carbon Impact Portal through to Asset Recovery Services.
What’s next for Lenovo’s sustainability services roadmap? We are seeing a movement to companies demanding more sustainable IT, which includes setting internal targets around emissions reduction or even the use of refurbished devices. Regulations mean that companies have to have a solid data infrastructure to be able to report on their IT emissions. We will soon be launching our refresh services, which will allow
companies to refurbish their existing Lenovo hardware, upgrade performance, and extend life, cutting costs and carbon with longer high productivity use cycles. We’re doubling down on repairability and end-of-life management and sustainable design, with a goal for 100% of PC products to contain post-consumer recycled plastic by FY2025/26. Lenovo’s already responsibly retired over one million devices, and ESG metrics have been embedded into how we measure success for more than a decade. It’s an ongoing journey, but one we’re fully committed to leading
from the front. November/December 2025 | 13
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