Networking A more project-based approach might be where a channel


partner comes to us looking for advice on building a specific solution. For example, they might have a customer looking to provide users with workstation level graphics performance, in a hybrid work model that combines both remote and office working. We provide advice on both hardware and soſtware configurations and guide them through everything from virtual GPU profiles to networking infrastructure. As long-term specialists partnered exclusively with NVIDIA,


we’re not really a distributor. In fact, in the consumer space, we’re an NVIDIA GeForce manufacturer in our own right. In the Enterprise space we offer loan workstation GPU’s for test and development, and server-side GPU’s for AI/Compute. Stock generally ships from our finance and logistics distribution hub in Bordeaux, France, which means fast and reliable shipping across Europe, all backed by our multilingual team.


How does PNY plan to differentiate its products and services? PNY is a PC components ecosystem company, so that means not only GPU, but also DRAM & SSD. We work in two distinct business units: Enterprise and Consumer, with each one focusing on its own area of expertise. In the Enterprise space, we focus on professional PC Workstation/Server GPU’s, and also in the Datacentre space, with everything from rack mounted server configurations, InfiniBand networking and fast storage. We use our own specialists to offer full datacentre bill of material control. Right now, AI is a big focus for us, whether that’s on-premise


private clouds, or workstation class. PNY provide support to help businesses design and set up their AI infrastructure, covering everything from multi-GPU rack mount servers, networking and storage. With AI evolving so quickly, we’re in a great position to offer the tools and expertise necessary for AI training and large-scale enterprise projects. It’s an exciting growth area, and there’s no sign that it’s slowing down anytime soon!


Our regional sales teams are spread out across Europe and


beyond, and offer boots on ground support in their respective markets.


What support programmes or incentives does PNY offer to help channel outlets drive sales? We offer a wide range of support programs that are designed to empower our partners, helping them boost sales and improve profitability. One of the highlights is our Privilege Program, which rewards customers with points they can redeem, encouraging long-term loyalty and engagement. We also have our Marketing Development Funds (MDF)


portal, which gives our partners targeted financial support for their marketing strategy. Whether it’s redesigning their websites, running digital ad campaigns, conducting training sessions, or hosting important industry events, we’re all about making sure they have the resources they need to succeed. A great example of this is our current collaboration with a


WSI partner in the Kingdom of Saudi Arabia. We’re helping them launch a new line high-performance workstations for the


www.pcr-online.biz


booming AI market, providing hands-on support from market analysis to strategic marketing. We understand that every partner operates in their own


unique space, so we’re dedicated to tailoring our support to meet their specific needs. Whether they’re focused on AI, professional graphics, or system integration, our customised approach ensures they have the tools and backing necessary to thrive and grow their businesses.


How does PNY work with its channel partners to ensure they can address the needs of end customers? Apart from its people, PNY’s greatest value really comes from the fantastic pre-sales and technical support we offer to our partners. We’re proud to provide extensive, hands-on training, like on-site sessions, live webinars, and regular TEAMS updates. Tese sessions cover not just the latest tech advancements but also how to put them into practice, so our partners truly understand how to implement new solutions effectively. Our aim is to empower our partners to stay ahead in the fast-paced tech world. By keeping them in the loop about emerging trends and innovations, we make sure they have the knowledge and tools they need to meet their customers’ changing needs. Whether it’s getting to grips with cutting-edge GPU performance, rolling out AI-driven solutions, or offering advanced system integration, our partners can count on us for up-to-date guidance, real-time technical advice, and ongoing learning opportunities. Plus, we provide personalised support that focuses on the


unique challenges and goals of each partner. Tis tailored approach helps them enhance their services, boost customer satisfaction, and stay competitive in their markets. Trough our collaborative and proactive partnership, we ensure our partners are not just ready to meet customer demands but are also set up for long-term success.


How is PNY addressing sustainability? We take sustainability very seriously. We’ve been working hard to make our operations more environmentally friendly. For instance, we use energy-efficient manufacturing processes and recyclable packaging materials to help reduce our carbon footprint. We also consider the entire lifecycle of our products. It’s


not just about creating efficient items; we think about how they’ll be disposed of at the end of their life to minimise waste. Responsible sourcing is another key area for us, ensuring that the materials we use meet strict environmental standards. We invest in energy-efficient technologies, which not only


supports our sustainability goals but also provides cost savings for our customers. Moreover, we’re keen on getting involved with our local communities to promote sustainability awareness. Tis includes participating in educational initiatives and community service projects. Finally, we comply with international environmental


standards, ensuring that we follow best practices in everything we do. We’re genuinely proud of our efforts and remain committed to fostering a sustainable future for our industry.


November/December 2024 | 53


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64