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ISSN: 1742-8440 Copyright 2024
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Welcome to the November/December 2024 issue of PCR
n this issue we cover the PCR Awards 2024, which took place in October. It was an amazing and glamorous evening celebrating the brightest and the best in the industry, followed by entertainment that kept everyone
partying and networking right up until the end. Networking of various kinds is a core part of the industry, and Ben
Allcock of TP-Link UK reveals the power of strategic partnerships for networking solutions while Simon Tindal of Smart Communications discusses AI in relation to customer communications.
Meanwhile, Ben Aung, of Sage discusses how channel companies can simplify cyber security
to build trust and agility for SMBs, and Quentyn Taylor of Canon EMEA looks at why cyber hygiene still matters in the age of AI and evolving threats.
In our gaming special focus, we take a look at some of the latest cutting-edge peripherals designed to boost performance and give gamers that competitive edge.
New research on consumer attitudes to home tech reveals their hopes and fears about digital
dependency and reliability, as explained by Gavin Miller of Asurion Europe. We’re now in the most important part of the year for retail, and Retail Express’ Ed Betts
explores the reasons the golden quarter is so difficult for retailers. He explains how AI-driven retailing can drive strategic and tactical benefits which lead to bigger profits. Meanwhile, process intelligence can help retailers drive results even in tough times, says Rupal Karia of Celonis. As ecommerce thrives in the UK and globally, retailers must ask: does a mature ecommerce market meet consumer delivery expectations? Andrew Tavener of Descartes
Systems, provides insights. In our Big Interview Danny Jenkins of ThreatLocker talks about AI, the current landscape
and what the future holds for cybersecurity, while in Life in the Channel, CyberSmart and VitalIT discuss their
relationship.Finally, in Networking, Peter Butler of PNY explains how the company supports channel partners.
I hope you find this issue informative and interesting.
Lynn Sencicle Editor
lsencicle@datateam.co.uk Editorial & Advertising: 07793 054021
In association with
www.datateam.co.uk +44 (0)1622 687031
www.pcr-online.biz and PCR Awards
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