thebiginterview
What challenges have you encountered in developing and maintaining relationships with channel partners? We’ve encountered a few key challenges, particularly the training, enablement and engagement of channel partners. But we’ve provided comprehensive training platforms that offer certifications, workshops, and ongoing support to ensure partners stay up to date and are equipped with the necessary knowledge and resources to represent our solutions. Another challenge has been keeping partners consistently engaged
and motivated, especially in a competitive cybersecurity market. To tackle this, we’ve implemented regular touchpoints, provided performance incentives, and developed joint marketing initiatives that keep partners actively involved in our mutual growth.
How does TreatLocker cater to the needs of SMB end-users? We tailor our solutions to meet the specific needs of small to medium business end-users with three pillars, focusing on simplicity, security, and cost-effectiveness. SMBs oſten lack extensive IT resources so we’ve designed our
products to be intuitive, easy to manage solutions that are user- friendly and require minimal technical expertise for setup and ongoing maintenance. SMBs also face the same cybersecurity threats as large
enterprises but oſten operate with more limited budgets, so we offer enterprise-grade security features – such as application allowlisting, ringfencing, and storage control – at an affordable price point, making robust security accessible to smaller organisations. SMBs may not have dedicated IT teams either, so we provide
around the clock support and guidance to empower businesses to make the most of the technology. Our scalable solutions are designed to grow with organisations
without major cost increases or the need to overhaul existing infrastructures. Our simplified user experience reduces the need for expensive
including sophisticated malware and zero-day exploits. Tis way, we allow businesses to focus on their core operations without worrying about security breaches. As technology evolves, we adapt our systems to stay ahead of
emerging threats, ensuring comprehensive protection against even the most sophisticated attacks. We continuously monitor the threat environment and integrate the latest advancements into all our security solutions. By doing so we ensure we address not only current threats, but also anticipate and block future threats, providing businesses with dynamic, flexible, and adaptive defence strategies.
How does you plan to develop channel partnerships? We’re committed to developing our channel partnerships by fostering strong relationships with both distributors and resellers. Our approach focuses on providing comprehensive support, training, and resources to ensure our partners are well-equipped and we actively engage with our partners through regular communications and collaborative growth strategies. As the channel remains a core component of our expansion, we will
continue to invest in these relationships to drive mutual success and increase market penetration in the cybersecurity industry.
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technical support or consultants, making advanced security accessible without a significant investment in specialised IT expertise. We also offer flexible pricing models that allow SMBs to pay based on the size of their organisation, allowing them to manage their security costs with more predictability, avoiding large upfront investments.
What does the future of cybersecurity look like? We are beginning to see a shiſt in attitudes towards cybersecurity following the recent CrowdStrike incident. A more radical change is needed across the IT sector. We can no longer secure our servers by just pinpointing vulnerabilities. Tis approach is why we are getting an increased number of ransomware attacks. Implementing a Zero Trust security approach is essential in
today’s evolving digital landscape. By rigorously locking down servers and granting access only to authorised users based on their specific needs, organisations can effectively safeguard their data and stay ahead of emerging threats. In the face of advancing technology and increasingly sophisticated attacks, adopting Zero Trust is not just a best practice but a necessity for maintaining comprehensive and resilient cybersecurity.
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