Networking


SHAPING THE FUTURE


Peter Butler, head of sales, professional visualisation EMEAI at PNY explains to PCR how the company supports channel partners.


What is PNY’s current strategy for delivering value to the UK channel? PNY’s strategy is all about delivering value through industry leading pre-sales support, fast delivery to market, and excellent aſter sales technical support. Tis is a result of over 25 years’ experience working with NVIDIA. We believe that by working closely with Europe’s leading Workstation System Integrators (WSIs), we can help shape the future of the computer manufacturing industry. For example, we are currently working on helping our partners configure workstation systems specifically for the AI market.


52 | November/December 2024


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