Security


 discusses how channel companies can simplify cyber security to build trust and agility for SMBs.


R


ecent research reveals that cyber security and data protection are the top priorities for small and medium-


sized businesses (SMBs) aiming to enhance their digital agility. Although already stretched thin managing daily operations, SMBs recognise the increasing importance of cyber security, especially as they adopt new technologies like artificial intelligence. However, they need help to navigate the complexity. Tis is an opportunity for channel


companies to transform cyber security from a perceived burden into a source of competitive advantage, leading the charge in promoting ‘security-first’ strategies with their customers. Not just improving security in their products, but equipping SMBs with the knowledge they need to take ownership


42 | November/December 2024


and enhance their cyber security resilience to thrive in the digital economy.


Building trust through proactive cyber security support Cyber security can be complex, and SMBs are increasingly seeking tech solutions and expert advice to navigate these challenges. Tis presents a significant growth opportunity for technology providers and resellers who can assist with all aspects of managing cyber risks, from design and integration to ongoing maintenance and support. By acting as trusted advisors, taking an active role in promoting solutions which are safe by default, advising on best practices, and shiſting the burden of security onto bigger and better-resourced tech vendors, channel companies can mitigate risks while building trust and fostering stronger relationships.


www.pcr-online.biz


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64