Smart homes
ARE TECH SUPPORT ISSUES HAMPERING HOME TECH ADOPTION?
New research on consumer attitudes to home tech reveals their hopes and fears about digital dependency and reliability, explains Gavin Miller, CEO of Asurion Europe.
E 46 | November/December 2024
xtensive data shows the growth of the connected home market in the UK and beyond. Around 80% of all age groups
now have some form of smart connected home device, with younger generations being the most likely to have three or more devices. But new research commissioned by Asurion Europe gives pause for thought about the inexorable digitalisation of the UK’s homes and home offices, and shows that UK consumers want reassurance about tech reliability before investing further in connected devices. Te findings usefully demonstrate not only the pain
points among UK citizens, but also the solutions and support they are seeking.
Our connected – or not so connected - lives Te study was undertaken to explore how the UK public are finding the digital experience in their homes and how it could be improved – useful knowledge for the industry as people’s home and work lives become more digitally dependent, and also more entwined. For example, 46% of the UK’s employees now have hybrid working arrangements, and
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