Networking
UNLOCKING EFFICIENCY, COST SAVINGS, AND FUTURE PROOFING
Ben Allcock, B2B sales director UK&I at TP-Link UK reveals the power of strategic partnerships for networking solutions.
T
oday, businesses are becoming increasingly reliant on technology to keep themselves operating and the demand
for fast and reliable networking infrastructure has never been higher. However, with stretched budgets and increasing pressure on IT teams, businesses need to ensure that they are making smart investments in terms of their digital infrastructure, whether that is ensuring the fastest speed, the increasing number of smart devices or improving connectivity over longer distances. To stay ahead, more business are turning
to channel partners such as resellers and distributors, with channel partners delivering 73% of the IT market in 2024. Trough leveraging these partnerships, organisations can access a wealth of marketing knowledge, technical expertise and cost-saving opportunities, empowering them to implement networking solutions that are not only efficient and tailored but also prepared for the future. A key advantage for organisations working with IT channel
partners is the ability to access a range of tailored networking solutions that are catered to individual specific requirements. Trough working with resellers and distributors, organisations can access a diverse selection of products, including the latest Wi-Fi 7 Access Points, switches and routers can provide fast connection across multiple sites. Unlike one-size-fits-all solutions, these tailored offerings allow organisations to invest in products that
22 | November/December 2024
address their exact needs, whether it’s enhancing speeds in a single office, or providing reliable and stable connectivity across large areas such as schools, colleges and hospitality establishments. Te benefits of tailored solutions go far
beyond cost savings, but they also ensure that every element of an organisations network infrastructure is optimised for efficiency and performance. For example, the hospitality industry will oſten require robust Wi-Fi coverage with fast speed, reduced latency and capable of supporting a large number of devices to ensure seamless guest connectivity across their venue. Trough the support of a channel partner these businesses are able to deploy advanced,
highly intelligent switches, routers and access points strategically throughout their premises, improving network speed and dramatically reducing downtime. For many organisations across the hospitality sector, improving connectivity can lead to greater customer satisfaction and far more productive operations. Having a truly tailored solution also offers’ flexibility which
benefits organisations with fluctuating and ever-changing connectivity needs, such as Houses in Multiple Occupation (HMOs). Tese properties oſten experience periods of increased demand when multiple occupants require high bandwidth and reliable connections, whether that’s for studying, working from home, gaming or streaming, and can benefit from individual
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