Life in the Channel
workflow-focused acquisition in Stockholm has been completed, and Kaseya has opened a Silicon Valley office to bring in “the best and brightest minds” in AI. Hundreds of millions of dollars have already been poured into the platform’s next phase.
The threat landscape MSPs now face Te other side of the AI coin is security. Dermot was blunt about the scale of the challenge. “AI-assisted cyber-attacks are up 72% year on year,” he said. “AI-generated phishing is four times more effective than traditional attacks.” It is happening now, at scale, and MSPs are already feeling the pressure. “Our biggest threat is autonomous attacks,” he said. “Tat’s a
hacker’s dream.” Brute-force attacks can now be automated at a pace and volume that human teams cannot match. Kaseya’s response is to build AI-powered defensive capabilities into its SOC, MDR and SIEM offerings. Te company’s close relationship with the FBI and its compliance
strategy – SOC 2, PCI, GDPR, EU Cyber Acts, NIST frameworks – are now central to its differentiation. As Dermot put it, “trust is the differentiator now in this space.” With new AI-first vendors emerging rapidly, Kaseya is positioning itself as the secure, compliant alternative that can scale without exposing MSPs to unnecessary risk.
What MSPs are asking for now Te conversation turned to partners and how they are coping with the AI shiſt. Some are embracing it, some are resisting, but all are being pushed by their customers to provide guidance. “Teir customers are all asking them, ‘What does AI mean for our business?’” Dermot said. MSPs are being forced into more consultative roles, even as they maintain the traditional expectation that systems remain secure, available and well-managed. Tis is where Kaseya’s compliance management platform comes
in. Te company has released new versions aligned to the NIST AI Risk Management Framework and the UK Cyber Essentials 3.3 standard. Only 15% of MSPs currently offer compliance services, yet 70% of their customers need them. Kaseya sees this gap as one of the biggest opportunities for MSPs to evolve their business models. Te company announced its MSP Success programme in
June, a business-coaching methodology designed to help partners reposition themselves for AI-driven consulting while still delivering profitable managed services. Dermot described it as a necessary shiſt: “Te traditional MSP model has to change. It is more AI-focused, more consultative.”
Digital specialists and agentic AI One of the most significant innovations Kaseya is preparing to roll out is its ‘digital specialists’ – agentic AI workers embedded across the platform. Tese AI agents will automate repetitive tasks, triage issues, drive workflows and free engineers to focus on higher-value consulting work. Partners involved in early testing have reported productivity
improvements of more than 50%. Dermot emphasised that this is not about replacing humans. It is about hiring
50 | July/August 2026
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“a different type of human” and giving them tools that scale. “If we start automating functions that are not robust,” he said, “then you’re automating the problem.” Te focus is on strengthening the underlying platform first, then layering automation on top. Dermot emphasised the idea that Kaseya’s platform – not individual
products – is now the core differentiator. MSPs oſten spend £24 per endpoint across multiple vendors. Kaseya’s 365 platform, with AI-powered SOC included, comes in at around £3 per endpoint. “Tey’re now thinking the platform is the differentiator, not the product,” he said. But the platform must still deliver best-of-breed products. Dermot
was clear that Kaseya’s SOC must be as strong as any competitor’s, its AI strategy must be robust, and its workflow automation must be industry-leading.
Inside the event When Dermot stepped on stage to open the event, he joked about “AI bingo” and warned the audience he would probably mention AI “150,000 times”. He wasn’t far off, but the humour sat alongside a serious message: Kaseya is investing heavily, moving fast and expects partners to do the same. He spoke candidly about invoicing challenges, internal
transformation, product quality improvements and the pace of development. He highlighted the 600 features delivered in a single quarter, the 12% drop in support tickets, and the major upgrades across remote control, EDR, device management and AutoTask. His closing remarks, that “this AI revolution… it is beyond the
hype, we are living and breathing it every day,” captured the urgency and the scale of what Kaseya believes is coming next: AI across the entire security suite, AI across the entire platform, AI powering defensive strategies, reporting, automation and service delivery. MSPs are being pushed into a new era where consulting,
compliance, automation and cyber resilience must sit alongside traditional managed services, and Kaseya is positioning itself as the partner that can help them make that leap securely, profitably and at scale.
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