Interview
BROTHER SHARPENS ITS SMB LASER FOCUS
Brother has refreshed its SMB colour-laser portfolio, cutting the range from seven devices to five and tightening its focus on managed print, security, sustainability and partner value. PCR spoke with Liam FitzGerald, Head of Sales for Commercial Channels at Brother UK, and David Riley, who leads product strategy at Brother’s European headquarters, to understand the thinking behind the new line-up.
B
rother’s SMB colour-laser range has long been one of the company’s most important product families, not just in terms of unit volume, but in how it anchors the brand’s
presence among resellers and MSPs. Te new generation, launched earlier this year, is designed to strengthen that position. It replaces what both FitzGerald and Riley describe as a “successful” and “market-leading” line-up, one that consistently delivers the highest professional unit sales across Brother’s channel. Te refresh is more than a cosmetic update. Brother has
reduced the range from seven models to five, aiming for a cleaner, more navigable portfolio for partners. Te company sees the SMB colour-laser category as highly competitive and price-sensitive,
16 | July/August 2026
but also increasingly shaped by service-led propositions, security expectations and sustainability requirements. Te new devices, FitzGerald says, are intended to help partners “increase the beat rate of sales” while giving Brother more traction among SME-focused resellers. “We’ve launched these new products because this is a really
important category for us, and it needs to be right,” FitzGerald says.
A market still printing – but differently Brother’s internal data shows growth across its SMB colour-laser products between March 2025 and February 2026, particularly in all-in-one devices. Tat aligns with broader market trends:
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