Rising Star Celebrating tomorrow’s


channel leaders Rising stars deserve recognition because they shape the future of the channel: they bring fresh thinking, raise standards, strengthen partnerships and help drive innovation that benefits vendors, retailers, resellers and distributors alike.


Full name: Dan Debenham Current role: Senior Account Manager Company: Midwich Time in role: Since July 2025 as Senior Account Manager


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ole and responsibilities: As a Senior Account Manager at Midwich, Dan is responsible for managing and growing a portfolio of key strategic IT reseller accounts across the UK.


He builds and maintains strong relationships with senior stakeholders, acting as a trusted advisor and primary point of contact for customers. Working closely with vendors, business managers and internal teams, Dan identifies opportunities, delivers tailored solutions and ensures exceptional service throughout the customer journey. He manages opportunities from initial enquiry through to delivery, balancing customer satisfaction with commercial objectives while resolving challenges quickly and effectively. His role combines account development, commercial leadership and technical expertise to drive long-term growth for both customers and the business.


Key achievements Over the past 18 months, Dan has established himself as one of Midwich’s standout performers, earning promotion to Senior Account Manager in recognition of his passion, customer focus, commercial success and consistently high standards. He manages the company’s fourth-largest account base and has delivered 26% year-on-year growth YTD. In 2025, his key target customers achieved 11% growth despite a flat market, demonstrating his ability to create opportunities and drive performance. A key achievement was his role in securing a major opportunity


worth close to £1 million. Working alongside a vendor and a newly introduced third-party service provider, Dan led negotiations and coordinated stakeholders to overcome rollout and product calibration challenges, helping deliver a successful outcome for a high-profile customer. Dan has also helped one of the UK’s largest resellers grow its UC


business with Midwich by more than 50% over three years, while introducing services that create additional value for end-users. His impact is reflected in independent customer feedback. Soſtcat’s


Sam Tompson described Dan as “already a star” and “right up there with the best of the best that I deal with day-to-day.” He has demonstrated not only strong commercial leadership


but also the ability to introduce service-led solutions that improve outcomes for customers and create new opportunities for the channel.


12 | July/August 2026


Supporting colleagues and the wider channel Dan is widely regarded as one of the most approachable and supportive members of the sales team. He freely shares his UC&C knowledge, helping colleagues navigate technical challenges, solution design and customer opportunities. Newer team members regularly seek his guidance, while experienced colleagues oſten rely on his expertise when needed. His collaborative approach extends beyond Midwich and


into the wider channel. Reseller partners consistently praise his responsiveness, professionalism and willingness to help. Tompson highlighted Dan’s “quick responses”, his ability to always “follow through on what he says he’s going to do” and his readiness to support customers whenever needed. Trough his actions, Dan leads by example and helps raise standards across the teams and partners he works with.


Technical understanding and commercial insight Dan has developed a rare combination of technical expertise and commercial awareness that sets him apart from his peers. As Midwich’s go-to resource for UC&C solutions, he regularly advises colleagues and customers on complex technical requirements while ensuring recommendations align with commercial objectives. His rapid progression to Senior Account Manager reflects his


ability to manage some of the UK’s largest reseller relationships and oversee high-value opportunities with confidence. Whether leading negotiations on opportunities approaching seven figures, identifying new service opportunities or helping customers maximise value from technology investments, Dan consistently demonstrates a strong understanding of both the technical and commercial drivers that underpin success within the channel.


Away from work: Dan is passionate about Padel, organising customer tournaments and helping establish a Midwich weekly league.


If you know someone who is driving change, elevating standards or shaping the future of the industry, consider putting them forward for Rising Star.


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