Security
TURNING ANXIETY INTO ADVANTAGE
Jim Elder, VP Global Pathways at Blancco, explains how channel partners can turn rising customer anxiety around data security into a practical, profitable service opportunity, strengthening trust while opening new recurring revenue streams.
T
he ‘memory crunch’ is now so acute that its effects are filtering down to consumer devices. Apple
has announced its intent to raise prices. Anticipated console releases are more expensive than expected and face supply issues. SSD supplies are affected too, with some describing the retail market as having almost disappeared due to supply issues. Te shortages and high prices are driven
by the growth of AI and the massive expansion of data centres to support the new technology. Making the problem worse is a market uneasiness around a potential ‘AI bubble’ – increasing supply is expensive, and manufacturers are unwilling to increase supply too far in case demand collapses. For many enterprises, this may be old
news, at least when it comes to the cost of replacing and updating parts of their
26 | July/August 2026
IT estate. Gartner has estimated that, by the end of the year, average PC prices will increase 17% and smartphones will be up 13% when compared to last year. Enterprises IT budgets are already under strain with the need to integrate AI in their workflows and services, and other effects such as mitigating increased cybersecurity threats. Te cost of hardware is only going to make this worse. Given this, it’s initially baffling to
discover that many enterprises are destroying healthy, functional devices rather than redeploying them.
The anxiety destroying functional devices All enterprises are faced with disposing devices when they reach end-of-life, and they need to do so in a way that ensures that any data that is held is unrecoverable.
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