News Sparkle expands into consumer graphics with Spire
SPARKLE COMPUTER and Intel, a longstanding Thunderbolt development partner since 2015, have announced a new partnership with Spire Technology to launch the Sparkle Intel Arc Series graphics cards. “We value this collaboration and we are fully prepared,” said Willie Huang, general manager of Sparkle Computer. “Sparkle is dedicated to creating a creator-friendly working environment, ranging from industrial graphics and external GPU to docking stations. As the last piece of puzzle, Sparkle Intel Arc Graphics, featuring an advanced Xe Media engine and AV1 encoder, has fully completed our product line and fulfilled the requirement of the desktop community. “We are pleased to partner with Spire Technology, they are without doubt one of the leading gaming component distributors in the region and we look forward to working with the team to introduce their customers to Sparkle Intel ARC graphic cards, especially with the new A series making great gains and an exciting road map ahead, we’re looking forward to the reception they receive from Spire’s customers.”
Michael Botto, sales and purchasing director at Spire Technology said: “Sparkle’s return to the discrete graphics market is great news and I am delighted that Spire has been chosen as the distribution partner to launch their brand-new range of Intel Arc-based cards in the UK. The partnership with Intel marks a significant milestone for Sparkle as they re-enter the consumer graphics business after an absence of eight years. Their return means more choice for consumers and resellers alike, with products known for their performance, reliability and competitive pricing. “Working closely with Sparkle and Intel to bring the new range to our customers is another, exciting opportunity for Spire; the new Sparkle A-series cards and the impressive roadmap are clear indications that Sparkle has ambitious plans for the future. I am confident that Spire’s customers will appreciate the cutting-edge features and performance on offer from the new Sparkle cards and look forward to welcoming Sparkle back to our product range.”
The Barcode Warehouse opens new Innovation and Customer
Experience (ICE) Centre CONTINUING ITS GROWTH The Barcode Warehouse has unveiled its immersive Innovation and Customer Experience (ICE) Centre in Newark, Nottinghamshire. The ICE Centre provides visitors and businesses with the opportunity to see a range of leading technology solutions and applications first-hand, specific to a range of sectors including manufacturing, healthcare, and warehousing and logistics.
The family-run business is continuing to spearhead the
creation of a tech hub in Nottinghamshire, outside of the main hubs in London and South-East England, and now employs more than 300 people, many of whom are from Newark and Sherwood District. The new ICE centre, officially unveiled by Sir John Peace Lord-Lieutenant of Nottingham, will see The Barcode Warehouse continue to work closely with the local councils, colleges and universities, to create further job opportunities for people in Nottinghamshire, and further afield. The unveiling event brought leading tech brands to Newark including, Samsung, Epson, Zebra and Honeywell, and also entailed tours of the technology innovation suite, seminars and keynote talks delivered by high-profile brands such as Android. Fitted with the latest business technologies, the 25,000sq. ft ICE centre is designed to create an interactive space for customers to trial and view demonstrations of the latest forward-thinking industry solutions. The first-hand immersive experience provides businesses with the opportunity to understand how new industry-led tech solutions can be easily translated into their business.
Supported by solution architects, businesses can conceptualise and develop tailor-made solutions unique to their business and target market. The centre provides demonstrations and visual guides for how these technologies can transform business operations and offers solution labs for a wide range of industries, including healthcare, field services, retail, hospitality, manufacturing and transport and logistics.
The purpose-designed facility includes interactive meeting and training rooms, demonstration areas, a café, an auditorium, and break out spaces.
www.pcr-online.biz July/August 2023 | 7
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