Digital transformation
FOCUSING ON THE DX JOURNEY
Chris Daplyn, managing director for Valtech UK reveals how to take a digital transformation strategy to the next level.
Tell us about yourself and your background in digital transformation (DX) strategy. I’m the UK managing director at the global business transformation agency, Valtech. Valtech works with a number of major brands, spanning from MAC Cosmetics to The Very Group to Kingfisher, in order to support and help them with their digital transformation strategies. Before my current role, I spent eight years at WPP as managing director of Wunderman and then as CEO of Mirum in Europe after orchestrating the merge of Possible and Mirum in the UK. With digital transformation a consistent
item on a CEOs to do list in the last 10 years, it’s no surprise that Valtech has experienced rapid growth. The opportunity to lead Valtech UK was something I wanted to grab hold of. It has a proposition that is tailor-made for brands today, with well-established capabilities in service design, eCommerce, digital engineering, and data-driven marketing that many brands in the industry have been scrambling to build or acquire. In this period of growth for Valtech globally, we have huge ambitions for the UK. Ultimately, what’s most important to me and my team is
continuing to find ways to use technology for good. Fundamentally, technology can improve lives if deployed in the right way. It can make people’s lives simpler and easier.
18 | July/August 2023
As an expert, what does a successful DX journey look like to you? First and foremost, leadership must focus on ensuring a transformation mindset becomes a part of daily activity across the business. The transformation mission should not only sit with c-suite level; it should be an objective everyone is committed to. It needs to be embedded in the culture, known that it’s something that’s transparently communicated and executed upon to aid collaboration, growth, and customer obsession. In other words, it’s all about establishing and nurturing a transformational mindset from the top down. Digital transformation is not a one-stop shop, it’s an ongoing process. Therefore, it’s
more important to focus on the progress that has been made as a company in terms of digital maturity and ability to execute. If you’re seeing progress here, you’re able to turn the discussion into one that outlines your ambition and how you’ll consistently work to meet your goals. This is what true business transformation looks like. Ultimately, every business needs to become a digital enterprise
to keep up with evolving demand and competition. The digital enterprises that are leapfrogging others know that transformation is more than just technology. It goes deep into the heart and culture of an organisation.
www.pcr-online.biz
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
