Retail
for the future and that their focus remains consumer-centric. It can provide a wealth of valuable insights into customer behaviour and preferences, helping businesses to gain a better understanding of the visitors that they interact with on a daily basis.
Understanding patterns Businesses can gain valuable insights into how customers interact with their stores or services. Smart cameras in conjunction with AI are becoming increasingly popular due to their ability to provide multiple benefits - particularly around visitor behaviours and preferences. For example, the right solution can go as far as detecting a visitor’s mood, helping staff determine if and how to approach specific people. From here, not only can organisations positively impact the visitor or customer experience in the short- term, but they can begin to gather insights around any factors - such as time or location - that can be negatively impacting visitor moods and take steps to change them for long-term benefit. Te technology can also be utilised to detect anti-social activities where people are gathering unexpectedly, and this being reported by the sensor can help avoid such situations. By combining smart cameras and sensors deployed throughout
structures, businesses can also track typical in-building movements. From here, they can generate heat maps that help organisations understand peak and off-peak times, customer journey patterns and ‘hot spots’ for visitors or customers. Tey can then act on these insights in order to improve results. A supermarket might notice the natural flow of traffic through its store typically heads down a specific aisle - and perhaps more importantly, where there are quiet areas. As a result, they could look to place their promotions in areas where the natural flow of traffic is lacking. Meanwhile, heatmaps might also show certain areas throughout the store that generate highest traffic levels - and as these heatmaps evolve over time, so too can the displays - ensuring that the supermarket can capitalise on varying trends at every opportunity.
Seeing what isn’t there Ultimately, when utilised effectively, smart cameras and sensors can play a significant role in driving efficiency, improving operational performance and delivering a high-quality customer experience. However, just as importantly, the technology helps businesses to identify new opportunities. Footfall analytics allows
companies to become aware of and understand how their space is being used – as well as how it isn’t being used. Occupancy rate and capacity are two of the most important factors to consider when determining the optimal utilisation
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of space. Te occupancy rate indicates how many people are in a given area, while capacity reveals the maximum number allowed in that area. Te utilisation rate determines the extent to which the resources available in a particular place are being harnessed. It is important to make sure that businesses are making the most of their resources. With footfall analytics, businesses can identify areas with little or no occupancy and recommend converting them into revenue-generating assets for organisations. A hotel can have hundreds of rooms for varying functions - guest
rooms, restaurants, bars, spas and many others. Tey can also have a number of seating areas which are very rarely used. Tis is a poor utilisation of the space and footfall analytics technology will provide hotels with the insights required to determine exactly how ineffectively that space is being used. It might occupy 4 guests in an hour at peak time, when it could be repurposed into a bar that drives more traffic, or an additional guest room - both of which make the space more profitable for the business, and help deliver sustainable growth. By gaining insights into space utilisation, businesses can better
plan for their future designs and repurpose infrequently used spaces to become more profitable or increase efficiency.
Unlocking the hidden opportunities Footfall analytics is an important tool that can help businesses unlock hidden opportunities and maximise their potential. It helps them understand customer behaviour, identify trends, and optimise their operations. By leveraging the power of footfall analytics, organisations can gain valuable insights into their customer preferences and make more informed decisions that will help them increase their revenue and maximise profit, not just in the next few months, but for years to come.
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