Internet of Things


How IoT is helping revitalise the retail industry


After years of ecommerce dominating the retail conversation, we’re now seeing the narrative shift towards physical retail being a critical touchpoint in the consumer buying journey and one that, if digitised, will prove advantageous for


retailers, suppliers, local communities and consumers alike. David Morgan, VP customer value propositions at SES discusses the use of Internet of Things (IoT) technologies in retail.


28 | July/August 2023


www.pcr-online.biz


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