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Digital Transformation: The key to business success for SMEs
Over the past few years, digital transformation has had virtual collaboration technology at the centre following the shift in working to a near-overnight demand for conferencing and collaboration technology. Jayson Rees-Hughes, business development manager at Maxhub discusses the challenges of this new normal.
F
rom large businesses all the way to small and medium-sized enterprises (SMEs), a need for the adoption of hybrid-working and
conferencing tech has been vital to survival during recent uncertain times. Today, this way of working has become the new
norm, with many SMEs already implementing hybrid working practices as employees are spending just 25% of their time working from the office. However, with stretched budgets and over half (52%) of SMEs feeling concerned for the uncertain future of their business amid rising costs, it’s unsurprising that around a quarter (23%) of UK SMEs are delaying planned investment in their technology infrastructure, with a further 13% of UK SMEs asking employees to work more from home. Tis opens up a whole host of challenges, particularly with
a split workforce. For businesses to succeed in a hybrid world, investments in audio-visual (AV) conferencing solutions are key to not only boosting productivity and job satisfaction, but to also keeping businesses competitive. Whilst this is challenging in today’s economy, it leaves ample
opportunities for business leaders to work with channel partners, to provide catered solutions to suit any budget and maximise return on investment, whilst also giving access to a whole host of technology and experts to suit individual business requirements.
The time to invest is now It has never been more important for SMEs to upgrade their existing infrastructure to keep up and achieve business growth
26 | July/August 2023
in the long-term. Businesses are already finding themselves under pressure, which will only continue to rise as they try to endure these setbacks. With a divided workforce, finding the right office
technology solutions has been the key to ensuring team collaboration is seamless and efficient, and that employees are able to perform to the best of their abilities. Recent Maxhub research found that 28% of UK workers do not feel that their company has the
correct hybrid working technology in place to support them. Outdated technology not only slows businesses down and reduces productivity, but will end up costing organisations more in the long-term. Te correct technology for unique business requirements
boosts productivity and enables employees to focus on the tasks that matter, without wasting time spent dealing with inefficient and outdated tech. Especially as unified communications (UC) technology is becoming far more accessible for businesses of all sizes, at price points to support most budgets.
Investment is the key to business success Not only are reduced budgets becoming more of a challenge for SMEs, but retaining talent has also become hugely concerning, with almost half (47%) of SMEs concerned about attracting and retaining talent over the next 12 months. Maxhub research found that over half (54%) of UK workers
state that having the correct technology provided by a company is a consideration for them when looking for a job. Sophisticated
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