Networking
AV technology plays a fundamental role in effective business communication and collaboration, which is key when promoting a positive company culture and in hand reducing turnover. Likewise, looking at smart devices brings opportunity for
businesses. Interconnectivity can give staff more control and improve job satisfaction - whether it’s dimming the light of a specific desk or ordering a coffee to your desk for when you arrive.
One size does not fit all SMEs are more aware of the benefits their organisations can reap from UC and collaboration technology, which opens up a number of exciting opportunities for resellers. In order to maximise the return on investments, it’s never been
more important for SMEs to identify the issues associated with hybrid working and set out a plan for optimising collaboration within their workforce. From reviewing the right UC technology requirements for them and understanding the intended use cases and environments, right through to collaboration soſtware, SMEs can create bespoke setups that are effective for everyone. Some businesses may benefit from a movable, adaptable
conference solution that can be positioned to show the speaker and screen when presenting to both those working from the office or virtually. Or in smaller environments where you have participants who need to sit around a table, an all-in-one 3600 camera can capture all faces and voices effortlessly. Additionally, today, AV is incredibly portable, with a wide range of all-in-one user-friendly products in the market ready to simply plug and play. Having use cases in mind can help prevent limitations and stretch your investment into tech even further.
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Employees want tech that is not only simple to use, but
works efficiently every time. Offering a single product, with the speakers, voice tracking microphones and wide-angle camera all built-in can eliminate time-consuming setup and improve upon the user experience.
Lean on channel partners With many smaller businesses struggling to stretch their budget and determine the necessary technology infrastructure, working with channel partners can provide an extensive range of high- quality UC and pro AV solutions at a price point that is able to cater any budget. It’s clear to see that having a one-size fits all solution does
not work and if SMEs want to stretch their investment as far as possible, engaging with channel partners can provide dedicated solutions and can help to future proof business operations. Implementing an effective channel partnership enables
businesses to generate new revenue streams, leverage effective IT solutions, as well as gain tools and infrastructure that may have been previously unavailable. Working with the right partner and distributor can offer
organisations tailored solutions that are needed to modernise and create efficient and effective workplace environments, catering each space to specific business needs. There is an abundance of opportunities for smaller businesses
to future proof their operations and whilst it does sound contradictory, the most effective way of overcoming the economic uncertainty is through smart, bespoke investment in tech infrastructure.
July/August 2023 | 27
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