BRANDS


NO COMPROMISE RIDE


Founded in 2014, folding bike brand Vello has been working to introduce a dream urban transport machine with a perfect riding feel. Co-founder Valentin Vodev told BikeBiz about the company’s plans to reach UK cyclists


I


f you rewound to 2007, it would be a stark reminder of how the cycling landscape has changed, most notably in the e-bike market.


While the UK is yet to catch up with European


counterparts when it comes to assisted-cycling, we have still come on leaps and bounds in sustainable urban transport since the noughties. Valentin Vodev, co-founder of Vello Bike, recalls his time studying in London, researching the most effective way of transporting an urban population around cities - unsurprisingly, Vodev landed on the bike. “[The best solution] is a combination of an electric bike, that can carry a lot of stuff, has a range of 30km or 20 miles, and that can be folded so it doesn’t take up too much space.


Vello founders Valerie Wolff and Valentin Vodev 52 | September 2022 www.bikebiz.com


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