DISTRIBUTOR
Rob Haycock
“WE DO CONTINUE TO SEE GOOD SALES THOUGH IN BOTH BIKES AND COMPONENTS, WHILE AREAS LIKE APPAREL AND HELMETS ARE MORE CHALLENGED.”
“2022 had an interesting start. The first few months saw us with good stock on key brands like SRAM, Giro and Bell and this led to some strong performance. As the world has come to terms with the aggression in Ukraine and the consequent impact on the cost of living we have started to see the impact of this on the business. “We do continue to see good sales though in both bikes and components, while areas like apparel and helmets are more challenged.”
View from the shop floor The supply and demand issues in the bike industry are well documented, but we continued to see the fallout as bikes ordered months ago are now landing in the UK. Some bike brands are forcing retailers to take stock,
Haycock said, while ZyroFisher’s brands, which include BMC, Ritchey, Niner and Time, generally deal in smaller quantities so are easier to consume by retailers. On the shop floor, retailers are acting with a degree of caution in the Covid hangover period, Haycock added, while
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the electric-assisted market continues to provide opportunities in both the cargo and commuter sectors. Haycock said: “We know that the consumption of the stock
already in channel across all of our markets will continue to be a challenge, but we have been tracking data closely and have seen green shoots of recovery across different channels and in certain brands. We will continue to work with our partners to win the sales that are there, while not growing stocks unnecessarily. We all know that traditionally the bike market weathers a cost of living crisis better than some, and we hope that this continues. “As businesses are now encouraging more staff to return
to offices, we are hopeful that we will see a return in the commuter market which has been much quieter during the pandemic. With the much better weather experienced this summer this may act as a deterrent to return pre-pandemic habits of always holidaying abroad, especially with the environmental impact of this, and this should encourage more people to spend time in the UK and enjoy activities such as cycling here at home.”
September 2022 | 27
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