NEWS
Cadence Performance acquires Evernden Cycles in Kent
CADENCE Performance has announced its latest retail store location, taking over Evernden Cycles as the previous owners venture into retirement. The store will join the growing family at Cadence
Performance as it opens its sixth location. Evernden Cycles in Paddock Wood in Kent, established in
1952 by Percival Evernden, has been a family-run business for three generations. George Stavrinidis, director at Cadence Performance, said:
“We are privileged to be taking over this third-generation family-run business; the high standards of service will be kept as we honour the rich heritage of this store and the
Classified Cycling pushing for UK and Eire growth with exclusive Windwave partnership
POWERSHIFT drivetrain expert Classified Cycling is pushing for growth in the UK and Eire with an exclusive distribution partnership with Windwave. Windwave commercial manager Luke Leuillette said: “We are excited to be welcoming Classified to Windwave. Being chosen as the sole distributor for the UK and Eire is a great privilege for our team. “As we add to our product range it’s our focus to support
our community with clear channels of communication and accessibility along with full technical support from our Tech and Service department.” The partnership will take effect on 1st September. ●
community it serves.” Trading as Cadence initially, the store will transition to a Giant Brand Store by the end of 2022. ●
Wahoo announces new proprietary Sports Science facility in Colorado
FITNESS technology company Wahoo has announced the launch of its proprietary Sports Science facility in Boulder, Colorado. The facility
will further the company’s goal of “building the better athlete in all of us” by combining research, expertise, and testing through physiology, biomechanics of movement, nutrition and sport psychology to deliver hardware innovations and training solutions across Wahoo’s physical and digital products. Wahoo said it will be at the forefront of driving and informing future innovations, leveraging expert insights and analytics focusing on personalised training, data insights, knowledge and sports science protocol to inform the world of connected fitness. ●
Canyon announces strategic equity investment from LeBron James and Maverick Carter’s LRMR Ventures
CANYON has announced a strategic equity investment led by LRMR Ventures, the office of LeBron James and Maverick Carter, and SC Holdings, a US-based private equity firm. The new investors will join the company’s existing
shareholders, including majority holder Groupe Bruxelles Lambert (GBL) and founder Roman Arnold to support Canyon’s US growth plans.
www.bikebiz.com
Canyon said it will work with LRMR and SC to increase engagement in the US and in the e-bike category, elevate global brand awareness and deliver the best online shopping experience. Baird acted as financial advisor in this transaction. ●
September 2022 | 11
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