CONTENTS


26


● RETAILERS 13 How Westminster Wheels is changing lives 17 Bike shops for all, brought to you by the ACT 18 Tales from the workshop: The Bike Inn


● BIG INTERVIEW 21 BikeBiz speaks to West Midlands cycling and walking commissioner and Fusion Media founder Adam Tranter


● DISTRIBUTORS 26 Distributor focus: ZyroFisher 30 Velotech: Stable footing


45 55


● MICROMOBILITY 37 Sustainability within the micromobility industry 40 The aftermarket e-bike 42 Cycling must follow football’s lead and do more for girls


● FIVE MINUTES WITH 45 BikeBiz catches up with safety tech company HIT


● BRANDS 49 Isadore: Riders to founders 52 Vello: No compromise ride


● PRODUCTS 55 Editor’s ride and new products 60 Sector guide: Gravel and adventure 65 Sector guide: Gifts for cyclists


42


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SEPTEMBER 2022


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