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As the cycle industry tries to adapt to life after the pandemic, ZyroFisher CEO Rob Haycock tells BikeBiz about the latest developments at the Darlington-based distributor


A


n interesting start”, is how ZyroFisher CEO Rob Haycock described the first half of 2022. As the western world emerged from the


coronavirus pandemic, the turmoil did not subside as the waves from the war in Ukraine and hints of an economic squeeze soon followed. Following the unprecedented cycling boom sparked by


coronavirus restrictions, bike sales have begun to slow in the consumer and leisure markets, leaving many in the industry questioning what impact the cost of living crisis will have on their businesses. “The cycling industry has seen a boom during the


pandemic,” said Haycock, “and as things return to ‘normal’, understandably not all retailers are as confident in the market.


26 | September 2022 www.bikebiz.com


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