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‘FOR THE CYCLE INDUSTRY, NOW IS THE PIVOTAL TIME’
CONTENT Editor
Alex Ballinger
alex.ballinger@
biz-media.co.uk
Senior staff writer Rebecca Morley
rebecca.morley@
biz-media.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
richard.setters@
biz-media.co.uk +44 (0)779 480 5307
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Media director Colin Wilkinson
colin.wilkinson@biz-media.co.uk THE EDITOR TIME TO SHINE
The current mood across the news media is that we’re now on the cusp of tough times, both for households and for businesses. If you skim the headlines your attention might be gripped by rising inflation, soaring cost of living,
a predicted recession, and a selection of any other doom-laden prophecies. But for the cycle industry, now is the pivotal time - the moment to stay hopeful and ensure that the doors are open to new bike riders from all backgrounds. Having thrived under the bike sales boom and weathering the supply and demand storm, now is the time to hold onto those new consumers who have delved into cycling during the pandemic, and welcome new commuters and leisure riders looking to cut travel costs and stay healthy. The latest bike sale figures from the Bicycle Association (see p8) suggest that volume sales have actually dipped below pre-pandemic levels, but dig deeper and there is cause for optimism, as average daily cycling activity is up significantly on previous years. This means there is no shortage of potential consumers out on two wheels as we speak, we just
need to ensure we are prepared (with tools in hand) to welcome them into the world of cycling. In this month’s Big Interview (p21-24), committed cycling advocate Adam Tranter sets out his vision for the future of everyday cycling, including his hope that cycle retailers are willing to support new cyclists, and not slip back into the comfortable familiarity of performance cycling. Elsewhere in the mag, I explore a new breed of cycling event at Grinduro Wales (p6-7), our senior
staff writer Rebecca Morley hears from a London initiative doing work to support young people looking for employment, and we have industry updates from distributors Zyrofisher and Velotech. We also have our regular product news, this month featuring the latest in the gravel sector and some Christmas gift ideas for cyclists. While there’s no doubt we face a turbulent few months ahead, BikeBiz will be here to help navigate the twists and turns for the industry.
Alex Ballinger, Editor
Printed by Buxton Press Ltd ISSN: 1476-1505 Copyright 2020
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