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APPOINTMENTS This month’s movers and shakers throughout the cycle industry...


The premium apparel brand, which now deals directly with dealers in the UK, has appointed Quintanar and his agency Manchego Cycles Company to handle sales and market development. Manchego Cycles is a UK-based company that works with a number of brands, including Goliath Bike repair stands, Berria high performance bikes, and now Etxeondo. Quintanar, who has a background in


Heather Bridges, SRAM


SRAM has announced that its CFO Mike Herr is to retire after 28 years with the company. Heather Bridges has been named as SRAM’s new CFO, who will take over later this year after a transitional period.


Bridges will lead SRAM’s global finance and information technology functions, reporting to CEO Ken Lousberg, based at SRAM’s Chicago global headquarters. She said: “I am delighted to join SRAM


as CFO. I have been deeply impressed with SRAM’s mission, the quality and passion of our people, and the impact we have on the industry. Stan, FK, Ken, Mike, and countless others have built an extraordinary organisation. “I am honoured to contribute to the next chapter of SRAM’s success for our customers, team mates, and the communities we serve.” SRAM CEO Lousberg added: “Heather brings immense experience, and we are excited to have her working alongside our dynamic leadership team.” •


Jose Quintanar, Etxeondo Basque cycle clothing brand Etxeondo has appointed Jose Quintanar as sales agent for the UK.


www.bikebiz.com


marketing with experience in cycling retail, said: “I am honoured to be able to work with such a beautiful family business with a long history. I appreciate the corporate culture and attention to detail with which Etxeondo designs and produces; this distinguishes them from other brands. With my Spanish nationality and my UK residency I hope to bring the brand and the market together. Etxeondo has made great leaps forward recently and I see the opportunities in the UK market. I am very excited about this project.” Dealers can connect to Etxeondo’s B2B system to order directly from the company’s warehouse. •


Tanya Moran and Tim Judd, PJA


Transport planning and engineering consultancy PJA has opened an office in Perth, Australia and welcomed two members of staff.


Charlie Foulkes has joined the leadership team at Tandem Group, parent company of cycle distributor Tandem Group Cycles. Foulkes, a 20-year veteran in the cycle industry, has joined the West Midlands- based group as director of digital and marketing. Tandem Group is a leading designer,


developer, distributor and retailer of sports, leisure and mobility products, while the cycle wing is UK distributor for a number of well-known brands including Dawes, Claud Butler and Squish children’s bikes.


Tanya Moran and Tim Judd have been appointed to lead the new base, which is located at St Martins Tower. Moran has joined as director, having


previously worked at Stantec as a principal transport engineer where she spearheaded the successful growth of the Perth transport team. Judd has been appointed as director and previously worked at Stantec as a senior principal. Judd is also a board member of Streets for People, the Perth organisation that advocates for people-focused streets.•


Charlie Foulkes, Tandem Group


September 2022 | 33


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