DISTRIBUTOR


BRANDS IN THE ZYROFISHER PORTFOLIO


Alpinestars Altura Argon 18 Ashima Bell


Blackburn BMC Bryton C-Preme CamelBak CatEye Clarks Continental Crud Cyclo DEITY


Egret EVOC Fasthouse Fenwick’s Genuine Innovations Giro GT 85 Hamax Hiplok Hollywood Racks Ineos Sport Izumi Look


Maxima Minoura Mistral


The portfolio ZyroFisher has also made a number of changes to its portfolio in 2022, adding motocross and mountain bike lifestyle brand Fasthouse, along with Stacyc electric bikes as part of the distributor’s expansion into ‘powersports’. Alongside the new additions, ZyroFisher now represents CamelBak across all categories, including bike, outdoor, run, and lifestyle. Other recent additions to the portfolio include Unior,


Maxima, Supercaz, and Ritchey. Haycock said: “All of these brands bring exciting opportunities for us, both in terms of supporting these


MKS Niner NiteRider Panaracer Pitlock Quarq Red Bull Ritchey Rixen Kaul RockShox Santini


Selle Italia Selle San Marco SKS Sportourer SRAM


STACYC Supacaz Tifosi Time TORQ Tortec Truvativ Unior


The Urban Vavert WD-40 Weldtite Zipp


brands to reach their potential, but also in how the addition of these brands can provide our dealer base with credible brands to drive their business forward.” On future plans for ZyroFisher, Haycock added: “Here


at ZyroFisher we always aim to provide our partners with everything they need to run a successful business, so market-leading brands, great stocks, service and team support and this will always be our key focus. We will be reacting and adapting to the changing market dynamics and taking advantage of the strength in depth we have in our business to move forward.” ●


28 | September 2022


www.bikebiz.com


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