5
www.bikebiz.com
MINUTES WITH...
PROTECT AND PREVENT
Based in Edinburgh, safety tech company HIT is hoping to bring awareness of head injuries into public conciousness. BikeBiz hears how their product could be a game-changer for riders
HIT technology can measure impacts suff ered by riders and athletes
Can you give us a little background on HIT? ‘HIT’ stands for Head Impact Trauma – it all started off as a university project, where HIT founder Euan Bowen was studying product design at Edinburgh Napier University. His friend and rugby team-mate had suffered a concussion and then went on to suffer a further two, which then resulted in him having to decide if it was worth continuing playing rugby. His friend made that decision to retire from rugby aged 22. What confused Euan most was the fact that head injuries and concussions in sport are so common yet there is very little out there to help recognise, remove and assess head impacts. Euan found that protocols varied across different sports, and that there was a growing concern around the long term health impacts head injuries play, in particular with retired professional rugby and football players. Going from concept, research and into business, in late 2018 Euan was approached by an investor, Andrew Wright, who is now CEO of HIT. HIT started off as a rugby product, but then the global pandemic put a hold on our visions to pursue the rugby market, with team sports grinding to a standstill. We quickly pivoted and went back into research and development mode, and that’s when we recognised the gap within individual sports and in particular mountain biking and cycling. HIT Impact is a wearable tech that links to a companion app, measuring and tracking head impacts in sport and recreational activities: a solution to improve live impact
force detection in sport that is multi-purpose across all activities, for all ages. HIT+ is due out this summer combining GPS tracking and more improved features.
HIT founder Euan Bowen September 2022 | 45
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
