DISTRIBUTOR
“ GOING FORWARD WE SEE A LOT OF STORES WITH A LOT OF BIKES, AND NOT NECESSARILY THE RIGHT TYPE OF BIKES”
Sales to internet brands have been difficult as the high stock scenario on some slow moving goods is affecting warehouse space. Euro sales for these companies after Brexit is slow, as European customers are reluctant to order from the UK. Rotor also recently completed the buyout of their integrated
supplier of power products to bring this now fully in house - this will strengthen all channels of power supply on both road and MTB with new products in the pipeline. Stores are now starting to view us as a go to power solution with the modular crank system Rotor offer. Our newest take on is Close the Gap, a small Dutch brand supplying innovative and sustainable items, manufactured in Holland and is growing for us.
The Velotech team
What do you see as the biggest challenges and opportunities for the rest of the year? Going forward we see a lot of stores with a lot of bikes, and not necessarily the right type of bikes. ‘Not enough customers’ is also quoted to us. This won’t change in the short term, in fact possibly getting worse as bike brands
pressure stores into now
unwanted pre-ordered stock. Our message to trade has been around availability -
Rotor have their manufacturing centre in Madrid giving us access to product within manufacturing cycles of four
BRANDS IN THE VELOTECH PORTFOLIO
■ Rotor ■ C-Bear ■ Parlee ■ Close The Gap ■ Speedfil ■ Lintaman
to eight weeks. Our stock is always good and Rotor is well priced to compete with replacement items such as chainrings and bottom brackets for all standards. Stores still tend to rely on us to stock items and right now getting stores to stock items is difficult once our stock is visibly good.
What are the upcoming plans for Velotech? Velotech will continue to move forward in support of grass roots racing by supporting local leagues with safe CX and MTB based races. Alongside this we also support the women’s team Pro Noctis-Rotor as a co-sponsor. Our social media continues to be strong with lots to shout about as we strive to innovate the way we market all our brands. ●
www.bikebiz.com September 2022 | 31
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