DISTRIBUTOR
STABLE FOOTING
BikeBiz catches up with Robin Corder from West Midlands distributor Velotech
Velotech MD Robin Corder
How has the first half of 2022 been for Velotech? 2022 sees Velotech Services Ltd in their 15th year of distribution but previous to that through my cycle and triathlon coaching I was agent for Rotor components’ first crankset. The RS4X crankset had eight bearings and through elliptical engineering made the arms skip the dead spot. QRings followed and Velotech never looked back and headed full steam into brands such as Etxeondo clothing, SPIUK with all its innovation, RH+, CEEPO tri bikes, and USN, but with all those behind us we now work with five brands and are acting agent for Parlee bikes.
2022 arrived on the back of a shocking winter, leaving us high on stock and clueless how to plan for the next few months. Suppliers continue to demand orders and as usual things get a bit unbalanced with cashflow. We had made big efforts to provide the trade with easy access to crank bundles and chainrings, and this paid off in January with a healthy lift in sales falling in February, but picking up for a stable first half of the year.
30 | September 2022
www.bikebiz.com
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