of options Chamois Butt’r can meet many different customer needs. For example when we saw a growing market for customers shopping for more natural ingredients we created Chamois Butt’r Coconut, made with Certified Organic Coconut oil. As female cycling participation continues to grow we have partnered with our female athletes as well as our founder’s wife, Mitzi Mathews, a cyclist and doctor to create the first pH neutral chamois cream, Her’, made specifically for women. We are also one of the few brands that offer our four bestselling chamois creams in 15ml single-serving quantities. This is a fantastic tool for allowing first-time customers to try the product for themselves. Globally, we distribute tens of thousands of these in stores and at events and at shows across the globe.
Innovation and Evolution We continue to work closely with cyclists, professional teams, and experts in the field to stay ahead of the curve. The result is a product line that evolves with the changing needs of the cycling community. For example, as gravel and long-distance riding have become more popular, we have recently launched ULTRA balm. This is the brand’s first oil-based balm made for the toughest conditions and can last for up to 12 hours on a single application, especially perfect for the often-inclement weather in the UK.
Going Beyond the Butt Chamois Butt’r isn’t just about selling creams; it’s about fostering a community of comfortable cyclists. We engage with riders through events, sponsorships, and partnerships, creating a network of individuals who share a passion for the road and more.
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This sense of community reinforces our commitment to making cycling more enjoyable and inclusive for everyone. As a brand, we’re intensely focused on making sure people are having fun out there on the bike. Just like our products, we want our brand to be a catalyst for improving every aspect of a rider’s experience. So if it’s giving a new rider the confidence to join a group ride for the first time or offering bacon at the top of a climb or an icy towel at the finish line at events — we want them to know that Chamois Butt’r is there celebrating them every step of the way. Events allow us to create signature experiences that focus less on product, and more on building community with participants through unique experiences as well as highlighting our advocacy partners that work to make cycling more inclusive.
Looking to the Future As Chamois Butt’r continues to grow around the world, we remain dedicated
to our core mission – providing cyclists with the tools they need to enjoy their rides to the fullest. The brand remains steadfast that Chamois Butt’r can be a catalyst for life-changing ride
experiences. Bike rides are powerful and emotional because they are completely self-fulfilled. Whether you’re brand new to the sport, a weekend rider, or a seasoned pro, the brand helps all-level riders extend their saddle time. With more riders riding further or spending more time indoors on a trainer, there has never been a better time to encourage riders to use a cream.
If you’re interested in becoming a Chamois Butt’r stockist, contact:
sales@extrauk.co.uk or speak to your area sales manager.
January 2024 | 49
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