APPOINTMENTS This month’s movers and shakers throughout the cycle industry... Green said: “It’s an exciting time at
PaceUp; I look forward to utilising my experience to elevate current clients’ marketing strategy and campaigns while further developing this area of the PaceUp offering.”
Ollie Gray(left), Ruben Green (right)
Ollie Gray and Ruben Green, PaceUp Media
PaceUp Media has announced new hires, adding greater depth and experience to its account teams. First to join the team is Ollie Gray who will assist PaceUp’s globally operating PR team. Well-known throughout the industry for his ability to develop genuine, long- lasting relationships, Gray’s infectious passion for cycling culture and his enthusiasm for bringing people together make him a valuable addition to the agency. Following the announcement, Gray said: “I’m stoked to be a part of this talented team. During a previous role, I had the pleasure of being a client of PaceUp, and experienced the strong work ethic, creative thinking and ability to deliver that has led to the agency’s positive reputation.” Ruben Green will join PaceUp’s
marketing team after roles as London community manager at Rapha and social media manager at Specialized UK, Green’s boundless creativity and
appetite for creating memorable digital campaigns has previously been utilised by some of the best-loved brands in the business.
38 | January 2024
Gwen van Lingen (left), Nik Hobbs (right)
Gwen van Lingen and Nik Hobbs, Norco
Canadian bike brand Norco has announced significant additions to its leadership team. These key appointments mark a
Jan van Berkel, Muuvr
Newly launched fitness platform Muuvr has announced the addition of Jan van Berkel to its growing commercial team. van Berkel joins Muuvr as European business development manager, working across both business development and partnerships. Launched to the public in October last
year, Muuvr is an app looking for new ways to engage directly with athletes, worldwide. van Berkel’s appointment will build on early momentum in Europe, supported by his extensive list of contacts from more than a decade as a professional triathlete. Alongside developing Muuvr’s general brand partnerships across Europe, van Berkel will impact the growing choice of sports goods and services that athletes will be able to redeem within the Muuvr Marketplace.
strategic milestone as Norco continues to expand its operations into the United States. Gwen van Lingen joins as head of
brand.
With a distinguished background in the global sports industry at brands like Oakley and most recently 100%, van Lingen has a unique overview of driving business growth through her brand expertise and consumer-centric strategies. Her leadership will play a pivotal role in advancing Norco’s global marketing initiatives and reinforcing the company’s strategy to be a global leader in mountain biking. Nik Hobbs will take up the role of vice
president, supply chain. His extensive experience, most recently as global head, operational excellence at Specialized Bicycles and before that at QBP, coupled with his focus on values-led leadership and technology alignment, will elevate Norco’s supply chain capabilities and optimise operations in all markets.
www.bikebiz.com
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