FEATURE
‘I FIRMLY BELIEVE THAT THE SOCIETAL ASPECT OF CYCLING WILL BE THE DRIVING FORCE OF CYCLING RETAIL GOING FORWARDS’
The significance of the industry is also perhaps underestimated here in the UK, continued Thomas. “So championing and promoting are key. Arguably the e-bike revolution is still in its early phases, getting riders to experience the fun, joy and utility a motor brings to the rider experience is a focus - we’ve a long way to go toward realising the possibilities.”
A moving target Looking to 2024, Thomas said the current retail environment is still reshaping and developing: “We’re all trying to refocus our efforts in the right places sustainably. Which as you can understand is a challenge. I am however very pleased and encouraged by the knowledge that we were already on track with most of the industry predictions for 2024. “We still have much to learn and optimise with omnichannel retailing, it’s a moving target, a dynamic and
18 | January 2024
flexible strategy is required. What worked today may not work tomorrow. Market intelligence and consumer sentiment are key.”
Cycle Revolution has built a strong team yet greater flexibility and business agility is required, Thomas added - the pressures on retail are well documented particularly at this time, whether internet or bricks and mortar. “The in-person rider experience remains very resilient. “Further to that, I firmly believe that the societal aspect
of cycling will be the driving force of cycling retail going forwards. Nurturing and growing our communities, listening to, understanding expectations, and managing them. “We remain realistic, yet optimistic about the year ahead. Innovation and cost efficiencies will be as demanding a focus as ever, whilst we endeavour to deliver the most memorable experiences for the relatively lucky few who will get to enjoy the magic of new bike day 2024.”
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
