NEWS HUB
Pierer Mobility announces intention to sell Felt Bicycles
PIERER Mobility has announced that it will sell the Felt bicycle brand as it looks to focus more strongly on the core powered two-wheelers business of motorcycles and e-bicycles. The move will see the Austrian company concentrate on KTM, GasGas and Husqvarna as well as MVAgusta. As a result of this decision, the board of
directors initiated the sale of the Raymon and Felt brands and the divestment of the non-e-bike division. The R Raymon bicycle brand, which was founded in 2017, will continue to be managed by Susanne and Felix Puello in a new, independent set-up.
The process of selling the Felt bicycle brand to a consortium led by Florian Burguet has also been initiated and is expected to be closed in the first half of 2024. Burguet will step down from the management board of Pierer Mobility AG at the end of December. For the Pierer Mobility Group, 2024 will be
“a year of consolidation”, which will be used to strengthen the core business. In order to secure the group’s profitability, the management will implement cost-cutting measures in the double-digit million range in the 2024 financial year.
Loud Mobility acquires Cyclechic
SUSTAINABLE transport start-up Loud Mobility has announced an agreement to acquire cycling e-commerce business Cyclechic. This new deal unites two of the sector’s most dynamic female entrepreneurs, Georgia Yexley and Caz Conneller, respectively the founders of Loud Mobility Ltd and Cyclechic Ltd.
The first campaign that Conneller heads up is She’s Electric, which began as an awareness campaign on the Cyclechic platforms. It now expands to shifting the narrative on e-bikes
Cyclorise ceases trading
ABERGAVENNY-based distributor Cyclorise has ceased trading. In an email sent to
retailers, Thomas Dibley, who co-founded the business in 2017, wrote: “It is with a heavy heart that I write to inform you that Cyclorise Ltd has ceased trading.
“Both Sian and I would like to thank all of our customers for the high levels of support you have shown us in the last 7 years. “We sincerely apologise to any customers who have outstanding orders with us. We will be in touch with you all individually in the coming weeks.”.
10 | January 2024
on a national scale by inspiring and directly enabling more women to use them in their everyday lives.
The campaign aims to reach one million women across the nation by the end of 2024. Cyclechic’s retail arm will cease operations early in 2024 as the mission to enable sustainable journeys takes focus.
Vanguard Cycles to supply NZero eco lubes in the UK
VANGUARD Cycles have partnered with NZero to supply a range of environmentally friendly chain lubes and cycle products to the UK. The wet lube is available in 100ml & 500ml retail sizes, a 100ml display stand, and a 5L workshop pack. The range also includes a dry wax lube in 100ml retail/ display stand formats, and a high-performance, bike-friendly degreaser/cleaner in 1L and 5L packs. Greg Moxham of Vanguard said: “NZero are true leaders in the field of environmentally friendly lubes and waxes and we’re absolutely thrilled to bring these products to UK workshops.”
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