NEWS HUB
Bicycle Association launches UK Cycle Industry Manifesto
THE Bicycle Association (BA), with support from the Investors in Cycling community, has launched the BA Cycle Industry Manifesto. Developed through an industry-wide consultation process over Summer 2023, the manifesto brings together cycle industry asks of Government ahead of the next general election. With the input of more than 100 BA members and Investors
in Cycling, the manifesto focuses on Government actions to support industry growth. The manifesto notes the cycle industry’s support for sustained, substantial investment in safe cycle infrastructure and other measures to promote cycling – and the benefits which that would deliver – but its key message is that alongside “cycling” (the activity) there is also a vigorous UK cycle industry providing
Ison Distribution adds 5DEV and Ass
Savers to portfolio ISON has announced an exclusive UK distribution partnership with 5DEV and the introduction of award-winning mudguard manufacturer Ass Savers. 5DEV is well known for its innovative components using
aerospace-grade alloys and cutting-edge technology. Products include: flat pedals, cranks, chainrings, stems, and e-bike specific MTB cranks. Chris Taylor, brand manager at Ison Distribution, said: “We are thrilled to partner with 5DEV, a company that shares our passion for quality and performance. We are excited to introduce them to the UK cycling market.” Since 2011, Ass Savers has designed and produced minimalistic mudguards and weather protection gear for cyclists out of Gothenburg, Sweden.
Bryan Harris, Ison Distribution commercial manager, added: “I’m really excited to have the opportunity to work with Staffan Widell and the whole of the Ass Savers team again.”
jobs, economic benefit and growth potential. Peter Eland, technical and policy
director at the BA, said: “We’re delighted to launch this UK Cycle Industry Manifesto.
“This is a landmark document which has already helped the cycle industry cut through to policymakers with a jobs, economic contribution and growth message. That’s essential to gain the strategic support of Government to help our sector emerge from current difficult market conditions back towards a sustained growth trajectory.”
Pauls Cycles reports 31% revenue increase in anniversary year
PAULS Cycles has celebrated a successful 40th anniversary year in 2023.
The Norfolk-based IBD has
reported a year-to-date revenue increase of 31% against 2022 (January 1 to November 16). Shifts in maintenance services, a renewed focus on selling discounted premium brands and a drive toward social and organic digital marketing have been key contributors to the company’s success. Tom Thornley, Pauls Cycles managing director, said: “Amid the headwinds facing the UK cycling industry, we’re humbled to be able to report a success story in what is proving to be a very challenging year for many businesses. “We’ve worked hard to personalise our customer interactions and advice, and to build up trust and affinity in these and our aftercare services – which are as important in this industry as the sales themselves.”
Ruth Cadbury steps down as co-chair of APPGCW
RUTH Cadbury has stepped down as co-chair of the All-Party Parliamentary Group for Cycling and Walking (APPGCW) after eight years working with the group. She is doing so, as she has been appointed Shadow Justice Minister.
www.bikebiz.com
Cadbury will be replaced as co-chair by Fabian Hamilton, MP for Leeds North East, who has been the treasurer for the group since 2015. Selaine Saxby, the MP for North Devon will stay on as co-chair.
January 2024 | 11
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