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‘2023 WILL BE REMEMBERED BY MANY FOR THE WRONG REASONS. HOWEVER, THE BIKE TRADE REMAINS RESILIENT IN TURBULENT TIMES‘
CONTENT Editor
Daniel Blackham
daniel.blackham@
biz-media.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
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biz-media.co.uk +44 (0)779 480 5307
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Media director Colin Wilkinson
colin.wilkinson@biz-media.co.uk EDITORIAL A BRIGHTER FUTURE
Following the madness of the past four years, it is hard to predict what the next 12 months will bring for the cycle industry. 2023 will be remembered by many for the wrong reasons. However, the bike trade remains
resilient in turbulent times and a new year is an opportunity to reset, evaluate and explore new opportunities. With the help of a few industry experts, we have dared to look at what 2024 holds and who better to ask than you, the trusted BikeBiz reader. Throughout December, we garnered your opinions and predictions and have collated them in our opening feature this month (p6-8). I also spoke to Steve Garidis to review a busy 2023 for the Bicycle Association (p20), sat down with Lloyd Townsend of Ison Distribution to get his thoughts on the state of the industry after more than 40 years in the trade (p24), and looked at the opportunities for micromobility with TRL’s head of new mobility, Dr. George Beard (p35) Elsewhere in the mag, freelancer writer Rebecca Bland explores how Intra Drive’s 8-speed gearbox motor benefits workshops and consumers (p29), and Rebecca Morley spoke to XYZ Cargo’s MJ Somerville on building functional, modular, and repairable cargo cycles (p32). In our brands section, Phil Zschiesche of ICE Trikes explains the opportunities for bike shops in the burgeoning adaptive cycling sector (p45) and I chat to Hiplok co-founders John Abrahams and Ben Smith to hear how a stolen bike was the catalyst for some of the leading bike security products on the market. Nobody can deny that 2023 was one to forget for many in the trade, and the signs suggest
there could be another challenging few months ahead. But as the content in this magazine highlights, there is still plenty to be optimistic about
with retailers, distributors, brands and advocates all working on a brighter future for the bike trade.
Printed by The MANSON Group Ltd ISSN: 1476-1505 Copyright 2024
Daniel Blackham, Editor
Datateam Business Media Limited London Road, Maidstone, Kent ME16 8LY.
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Editorial: 07775 306 067 Advertising: 07794 805 307
Daniel Blackham Editor
daniel.blackham@
biz-media.co.uk
Richard Setters Sales manager
richard.setters@
biz-media.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
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