5 44 | February 2024


MINUTES WITH...


Jagwire has become a staple for many workshops in recent years. BikeBiz catches up with brand manager, Daniel Brauer


Can you give us a little background on Jagwire? Jagwire is a family-owned company, founded in 1986. Since opening our factory doors, we’ve seen tremendous growth and now supply products to hundreds of bike brands, as well as having an aftermarket distribution network spanning more than 60 countries (including Extra and Cyclex for the UK and Ireland).


Initially focusing on cables and housing for OEM and private-label manufacturing, it was nearly a decade after


launch that the Jagwire brand became a reality. By turning our attention to the small details, we are able


to help cyclists tune their bikes to get the most out of their ride.


What area of the market do you target? Jagwire makes products for all bikes and all riders. Our range covers every discipline, from road, mountain, gravel, recreation and e-bike, as well as riders from novice to championship-winning racers.


www.bikebiz.com


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