ICEBIKE PREVIEW


ICEBIKE RETURNS


After a successful return in 2023 with a new format, Madison’s house show is back to highlight all that Madison and Sportline has to offer. CEO Dominic Langan discusses what people can expect from the 2024 edition


How do you reflect on the success of iceBike* 2023 one year on? We are really pleased with how iceBike* 2023 went. It was a bit of a risk to switch the show to a two-venue format and move away from Milton Keynes but it paid off in a big way. Just as we felt when we moved away from the two-storey marquee in our car park to the Marshall arena in Milton Keynes, it was time to change the format and freshen things up for our first post pandemic iceBike*. It worked and it was the


best attended iceBike* since we launched 17 years ago and the feedback from attendees was really positive but we learned a few lessons from last year and are determined to make 2024 even better again.


26 | February 2024


What can visitors expect from iceBike 2024? Above all we want iceBike* to be a positive learning experience for all who attend.


The show is designed to stimulate new ideas for retailers to take back to their businesses. Visitors can expect a packed-out seminar schedule to provide up-to- date information on market and product trends, while it is also a great opportunity to see the latest products on display from the biggest brands in cycling. This year we have increased the size of the stands so there will be more product on display for visitors


to see and learn about. Our brands put a lot of effort into the show and we often have brand owners available to speak with directly on their booths – this is a unique opportunity to


www.bikebiz.com


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