APPOINTMENTS This month’s movers and shakers throughout the cycle industry...
the conversation around mobility in the UK further. BikeBiz editor Daniel Blackham added: “With his appointment, we’re very excited to continue to cement BikeBiz’s position as a trusted, respected and reliable resource for readers.”
skills to manage our review panel of parents and children. “Her appointment will allow us to increase the throughput of bike and product reviews, which our readers rely on when making their purchasing decisions.”
Simon Cox, BikeBiz
BikeBiz is proud to welcome Simon Cox to the team as our new staff writer. Simon joins BikeBiz from fellow trade publication Cycling Industry News, and will help create and shape editorial content in the print magazine and online. On his appointment Simon, who lives just outside Bristol, said: “It’s great to be joining the BikeBiz team, working with Daniel and Richard. Clearly there’s much change taking place within the industry, and 2024 will see the landscape change further. Being part of the BikeBiz team means reporting on both the positive and the challenging events taking place within our industry. “I’m fortunate to blend my BikeBiz staff writer job with time spent working in a bike shop, serving customers, working with distributors – a combination which (I hope) gives my written work a unique point of view, whether that be reporting news, or sharing insights and expertise from others within, and beyond, our industry sector.” As well as a riding background in cross country MTB and road, Simon has a significant interest in cycling as a transport solution and is keen to explore
34 | February 2024
Emily Wormald, Cycle Sprog
Cycle Sprog, the family cycling website, has announced the appointment of Emily Wormald as rides and reviews editor. Wormald will be responsible for managing a review panel of children of all ages and cycling abilities as well as developing the Cycle Sprog community, providing regular content that encourages families to cycle. Her prior experience as an account manager and instructor with the Outward Bound Trust means Wormald has the skills to deal with both corporate clients and children, a mix needed in her new role. Karen Gee, Cycle Sprog’s founder, said: “I am so pleased to welcome Emily to the Cycle Sprog team. She brings a wealth of experience in establishing thriving communities, as well as the
Lee Gibbons, British Cycling
British Cycling has announced the appointment of Lee Gibbons as a new independent non-executive director on the organisation’s board of directors. In a 22-year career in the sports
marketing industry, Gibbons has held senior roles in organisations including IMG and adidas, where he led the brand’s sponsorship programme for London 2012. He is currently managing director of Sport Unlimited, an insight-driven integrated sports marketing agency, part of the UK’s leading conversion agency Unlimited. As an independent non-executive
director, Gibbons will provide support and expertise to British Cycling’s commercial and marketing functions, as the organisation looks to capitalise on the spotlight of Paris 2024.
www.bikebiz.com
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