COREBIKE PREVIEW
Pierer will showcase the new GasGas ECC 6 (left) Gazelle is making its COREbike debut (below)
Argon 18
Argon 18 is exhibiting at Whittlebury for the first time. This follows on from the brand introducing its direct-to-retail model, and appointment of a UK sales manager, in the second half of 2023.
The Canadian brand will show the redesigned Krypton and
the latest generation E-119 Tri+ Disc. Gazelle
Recent exclusive additions to Upgrade,
Fazua and Stan’s No Tubes, will be available to see at COREbike. This includes the full range of tubeless systems and wheels, as well as Stan’s new dealer POS systems to roll out with key bike shops. For DMR there are new colourways of the Vault Pedals, the new Sidekick kids’ bikes on show, plus an all-new pedal called the Flat4 – this will hit a new market for DMR Bikes. Next up, Upgrade will be unveiling a new hardtail from DMR, this time manufactured from custom titanium – while the frame material may be a new departure for the brand, it’ll be keeping its core trail values and design ethics intact: bicycles and dirt.
The all-new full LED range from Lezyne will be on show for the first time – alongside tools, pumps, luggage and more. It’s the 25th Anniversary for Kinesis, and the brand will be supporting more events, ambassador riders, and enjoying moments through the year ahead – and launching products such as the all-new AT Plus frameset.
Additional highlights for Upgrade include Styrkr’s all-new range of nutrition products and the debut of Motul’s Bike Care range
Pierer New Mobility A COREbike debut for Pierer New Mobility with the GasGas and Husqvarna brands to be presented to UK retailers and press for the first time – including the flagship E-Enduro ECC 6.
Although a relatively new name to the UK
cycling industry, the brands will be well- known to motocross, enduro and motorcycle trials fans with hundreds of podium places won over the years.
16 | February 2024
www.bikebiz.com
Another debutant for 2024, the Dutch brand will showcase its latest range of e-bikes including the new Eclipse and Medeo, along with GPS system, Gazelle Connect. The Gazelle team will be resident in the Melbourne room and are promising some Dutch snacks and drinks for dealers dropping by to see them.
Santini
The Italian apparel brand will unveil its all-new visual merchandising packages to help stores convey the Santini message in the best way. Available in three levels to suit all budgets, these programmes are applicable to stores that order a mix of Santini products, both from the Santini Core Collections and Santini Special Collections such as Tour de France. The event will also see the debut of Santini’s SS24 collections.
With the brand now handling all distribution directly in
the UK, COREbike presents the ideal opportunity for IBDs to engage with Santini’s representatives to learn more about its bespoke packages.
Santini will unveil its shop concepts
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