ICEBIKE PREVIEW
some new lights to check out at this year’s show as well as the excellent new Scout Travel. Another popular stand in 2023 was Madison Clothing and there will be more exciting SS24 and AW24 products on display for visitors to see and ask about.
There will also be new products from the likes of Vittoria, Too Cycling, Park Tool, Quad Lock, Slime and even a sneak peak at some brand new Genesis bikes – so plenty to see at this year’s show. On top of all those product highlights we will have at least two new brands exhibiting at the show for the first time, which makes iceBike* 2024 another unmissable event.
What are you personally looking forward to at this year’s event? I think as ever it is to have the opportunity to talk to customers. In store there are so many distractions which makes it hard but at iceBike* everyone is more relaxed and has time to properly engage. It is incredibly tough at the moment and retailers are
likely to be frustrated, concerned and even confused about what is going on and why things are happening and it gives us the chance to explain our perspective and strategy which hopefully will be helpful and reassuring. For me it also really marks the start of the new season
after a long Winter, so it is all about optimism, motivating our customers and getting them excited about new brands, products, service initiatives and helping drive growth in their businesses.
Can you tell us a bit about some of the product highlights?
The new Lazer Z1 KinetiCore will be a star of the show and it promises to be just as popular as the original best-selling Z1. New brand Aeroe will be making its iceBike* debut with its innovative line-up of bike racks and bags including the new Pannier Receiver and Spider Rear Pannier Rack. Shimano is always a huge draw at the show and this year expect to see lots about Cues, 12-Speed GRX, the latest road 12-Speed groupsets and the new GE and GF MTB shoes. For shops that offer bike fit options, you will want to see the new top-end
bikefitting.com rig that will be on display at the show. Knog was a huge hit last year and there will be
28 | February 2024
What else can attendees look forward to? The evening entertainment is always a huge draw at iceBike*. On the Sunday night in London and the Thursday night in Manchester we will be putting on another fantastic evening for visitors, suppliers and staff to relax after a big day at the show. iceBike* is about so much more than product and offers, it is also about connecting with our peers and forming relationships that help us to succeed together. Based on feedback from last year, we have made several improvements to make iceBike* the best possible experience to all attendees. We are bringing in first-class coffee stations to each venue this year with experienced baristas to help keep everybody fuelled throughout each show. The registration and check-in process has also been refined
to get people into the show as quickly and smoothly as possible.
In addition, when attendees check-in, they will be emailed their exclusive iceBike* 2024 offer pack. Prior to the show, everyone that has registered will be emailed a unique QR code, which they simply need to present at the check-in desk to enter and get their goody bag. Talking of goody bags, these are making a return in 2024 and will be available to all visitors with an array of top-quality gifts.
Lee Valley Velodrome will host iceBike* South on Sunday,
February 25 and Monday, February 26, before the show heads north to the Manchester Velodrome on Thursday, February 29, and Friday, March 1.
Registration is open now on:
www.icebike.co.uk www.bikebiz.com
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