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MAGURA has established itself as a market-leading player in the bicycle industry. BikeBiz looks at some of the brand’s product highlights ahead of the 2024 season
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AGURA has been a synonym for high-performance bicycle components since its founding in 1893. More than 130 years later and the brand is entering 2024 by continuing its trend of producing high-tech parts. Leading the lineup this season is a completely new development of wireless seatposts with the third evolutionary stage of the VYRON. Thanks to its intuitive operation, lightning-fast response
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and extension speed, and high level of resilience with IP67 certification, the VYRON MDS-V3 is even more user-friendly and reliable than its predecessors. Eight years ago, MAGURA ushered in a new era of electronically controlled bicycle components. The MAGURA VYRON was the first Vario seat post on the
market to be equipped with wireless remote control and has received several awards since then. This third evolutionary stage of the VYRON was developed from scratch and sets new standards for intuitive operation, resilience and speed.
“It offers redesigned inner workings, new electronics and a newly developed, ergonomic remote control,” explains Fabian Wurster, VYRON product manager. “Most notably, we switched from ANT+ remote technology to high-speed Bluetooth,
24 | February 2024
making its operation much more intuitive. The duration of the thumb pressure determines how long the seat post will be adjusted, so the rider no longer has to depend on a fixed time interval of the actuator. And that with a travel of up to 175 mm.” It can also be optionally mounted on the brake
master with the MAGURA Shiftmix clamp. An aluminium protective ring ensures high resistance to impacts or falls. “Water and dirt are the enemies of all electronics”
says Wurster. “To effectively protect the head of the new VYRON from dirt and water, we dispensed with a charging socket. We now use a replaceable CR2 lithium battery instead and a sealed, screwed battery cover.” Thanks to this pioneering battery concept, the new VYRON is IP67-certified and will survive brief immersions in water – so it’s prepared for the UK’s weather when hitting the trails.
So, for whom is the VYRON the right choice? “For everyone,” says Wurster. oss country to enduro. It’s
available with 100, 125, 150 and 175 mm travel variants and diameters of 30.9 and 31.6 mm.”
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