COREBIKE PREVIEW As always, Ison’s team of account managers will be on-hand
to catch up with current and new partners to discuss how they can best serve IBDs in 2024 and beyond.
Reilly
some of the best-known brands from all avenues of cycling including: Road, MTB, Gravel and utility. New brands this year with Ison at Core include Revoloop German made TPU inner tubes, 5DEV US made components, M-Wave luggage & bike trailers, Box MTB components and Swedish made Ass Savers mudguards. Hungaroring houses: Renthal, KS, Fidlock, Halo, Gusset,
Box MTB, Princeton CarbonWorks, Revoloop, Tubolight and Rohloff.
In the Indianapolis room, Ison will present: 5DEV, Ass
Savers, Benno Bikes, Surly, Weldtite, M-wave, Redshift, HT Pedals, TSG, Dia Compe, Sunrace, Fibrax, Passport and Genetic.
The folks at Squire will have a complete room dedicated to
“Toughness Guaranteed” in S6, with discussions on the latest lock innovations including wearable security and more. A host of new products and innovations will have their first UK showing at COREbike 2024, and additionally, we are expecting to see some highly-anticipated product launches from Renthal, Halo, Gusset, Squire and Benno. The Indy room workshop corner will be a popular destination for technicians and mechanics alike with replacement parts, tools, service products and information to help retailers streamline their process and increase margins. Adding an extra layer to Ison’s offering will be a number of special appearances from key brand managers, several flying in from across the world to offer extra insight to dealers attending.
Upgrade will have a host of brands including Stan’s No Tubes
Reilly Cycleworks The Titanium Bike Co. is returning to COREbike with its innovative lineup of titanium gravel and road bikes, refined and redesigned for 2024. The thrill-seeking gravel bike Gradient, now in its seventh year of production, has been tweaked for tyre clearance of up to 700c x 47mm. Dropped seat stays are a key focus of the re-engineered Spectre giving this all-road ultra endurance favourite a fresh contemporary look.
And the real head-turners, the investment cast aero road
bike Fusion and gravel race bike Reflex, will be available to view and order.
2024 will be a year of touring for Reilly with field saleswomen, Petra Wiltshire, taking a fleet of demo bikes to shops and workshops around the country. COREbike is a chance for dealers to meet her and the Reilly
team to discuss the range, marketing support and demo days. Silverfish
2024 is a big year for Silverfish who will be turning 25. The
team has lots of plans to mark the anniversary and COREbike will be their first chance to start celebrating with retail partners.
Established in 1999 with a select handful of progressive mountain bike brands including, Race Face, Cove, SDG, and Roach, Silverfish has created a unique space in the distribution market focussing on premium MTB and crossover brands. Brands including: 100%, Birzman, Cush Core, Easton, FOX
Factory, Marzocchi, Michelin, Occam, Peaty’s, Race Face, SDG, Skratch and Yeti will all be available to view. There will also be a brand reveal at the show.
While there are some products still embargoed at time of press, new lines premiering will include the first UK showing of Michelin’s revamped MTB, BMX and City tyre ranges, fresh 100% goggle styles and new sunglasses. There will also be extra special Yeti builds along with the
updated 160e e-MTB featuring Shimano’s EP801 drive unit. That’s just the start and Silverfish didn’t want to spill all the beans, but they did say to bring your best party shirt, the louder the better, and join them to commemorate such a special occasion. Darren Mabbott and the team from Silverfish would like
to thank everyone who has helped them get to this quarter century and what better way than to celebrate with their industry friends.
Upgrade Bikes
The Sussex-based distributor returns to Bentleys with its packed portfolio of all things biking and two wheels.
14 | February 2024
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
